Many businesses have decided to implement email marketing with their Facebook for business marketing habits. Create a Facebook fan page that also captures the data of your visitors, and allows you to use the effects of email marketing.
Your Facebook fan page can help you build a strong email list.
Email marketing provides many benefits for your Facebook marketing strategies:
- can help drive direct sales to your products
- allows you to target a specific audience
- inexpensive and easy to implement
- can generate immediate action
- contributes to a stronger branding of your business
Email marketing can also prove to be very dangerous, if not done correctly. If you do not receive permission for your business emails, not only do you risk a customer’s goodwill but you could potentially be responsible for your company being blacklisted as spam, which can damage your brand tremendously.
How do I get permission?
The question is then: How can I receive information from my visitors when I create a Facebook page?
Easy! Your brand should focus on offering something of value on your business page in exchange for your visitors to give their information and ultimately agree to receive your email messages. You can do this by building a promotion on your fan page! With a software like iDesign, you have the power to create your own Facebook fan gate that is a strategic and successful way to initiate lead generation, while also building a strong following. A contest is a strong incentive that is a great way to encourage visitors to provide their information in order to send them your valuable and helpful resources.
Great for building a targeted mailing list
Your main goal for your Facebook fan pages is to gather data in order to send email messages to those who are interested in what you have to share. This requires building a target mailing list of prospects, in order to create an entire network of people that are getting your emails who are then passing it around to their friends, colleagues, and so on. This is very effective and building a targeted mailing list is a great way to allow your company to strengthen your brands position as recognized experts in your field.
VionicApps can be your first step in creating an Email Marketing list
VionicApps is a great Facebook app because we understand the importance Facebook has for your brand. We also understand the impact engagement with fans has on your online success. We can help you build leads and capture data with our customized fan gate solutions. Our goal in mind to to create an excitement around your brand that keeps your visitors coming back time and time again!
You will also find our own email marketing series a useful tool to help you learn how to put your best food forward with social media marketing, Facebook designs, and in your successful efforts to create a business page on Facebook. Subscribe today! http://www.vionicapps.com/blog/social-media-marketing-rocket-science/
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