• 90% of all purchases are subject to social influence

This isn’t hard to believe at all, right?

You ask your friends opinions for the best hairdresser, which movie is worth paying $13 at the movie theater, where you can find an affordable lawyer, well you get the point….

We are influenced by our peers and the recommendations that they give us! This is no different with brands, and YOUR brand needs to be in the midst of all that recommending. Your objective is to influence your audience to consume or buy your product or service and influence is going to be the single most effective strategy for your brand.

So how can you build up your influence? Let”s share a few tips:

• Don’t talk. That’s right. You have to listen. Listen to your customers, listen to their needs, their struggles, challenges, and exactly what they’re really trying to say. Then, because you know more, you’ll be able to form better solutions that will have a large impact on your audience.
• Focus on Giving. Giving is better than receiving. It’s a age old tale or mother would tell us growing up, and it is no different in the big grown up world. Offer assistance, support, and being a reliable resource to your audience. They’ll value your genuine attention.
• Don’t be afraid to step out of your 4 sided box. Once you step outside of your comfort zone it will increase your ability to adapt. With the new day and age, what worked wonderfully today, may be old news tomorrow.  There will be new tactics, strategies, and ideas that you have take on full speed before we wake up to the next best thing. Be the innovator.
• Get everyone together. Collaborating is the best way to bring ideas and thoughts together. Pull everyone into the Think Tank and have at it. Give everyone the opportunity to share. Teams can produce 10x more than what an individual can produce.

Know how to effectively nurture your brands social influence as it drives positive business results. It all comes from understanding your audience and their social interaction with your brand.

Remember… Trust is key.

To be honest, your brand could be affect by Digital Darwinism which is when society and technology evolve faster than a company’s ability to adapt. It is incredibly important for your brand that you seek to UNDERSTAND how and why your consumers connect and how their conversations directly influence your brand.

It is important for each and every brand to understand that if you’re not willing to adapt to the new world filled with advances in social media and technology, you’re likely to get left behind.

We can see with examples from Blockbuster, Borders, and Circuit City, and how their blind-ness to what they’re consumers wanted or were already doing is what ultimately led to their demise.

Brands should stay one step ahead of consumers. This is a time for you to embrace the new ways your consumer is reaching out and talking about your product.

Social media and technology is a hugely important aspect to understand as it is changing the way we lives our lives incredibly fast, right before our eyes.

Let’s hear your thoughts. How are you making sure your brand doesn’t fall victim to Digital Darwinism?

More than ever, people are relying on sources like Facebook, Twitter, and plenty other social platforms as their source of news and what’s happening around the world. In fact, many ground breaking, world events were first heard through the likes of Twitter and Facebook.

People are more mobile than ever, and businesses are following along that digital path as well. Online news is actually generative more revenue than print!

With social media news comes some cons. With these huge social platforms, how do we know what’s accurate?

The online education portal Schools.com,pulled together information in order to come up with this valuable and extremely insightful infographic about how social media news is becoming its own dominating industry.

Are you still a little stuck as to how to utilize the Timelines features to your brands best interest? We can help!

Ways to bring attention to your Facebook Timelines:

• Adding interesting milestones is a great way to bring people to your page. This is where you can get creative with your product releases, or anything that your company has accomplished. This is a great way to encourage interaction from your fans and really open up to your audience about the development of your brand. Remember to spread out the posting of your milestones, as every milestone you post is also posted to all your fans’ newsfeed. Too many updates in such a short amount of time could definitely drive them away.
• Use your profile picture to blend with the cover photo. Brands like Captain Morgan, Mustang, and Macy’s are experts at using this tactic. Check out different Facebook pages for inspiration!
• Telling your story with the use of pictures. Use an album to tell a brand story or maybe a product story. People love to share photos, and using them extensively is a great way to share your brand story.
• Brand your company with the use of Apps. Since the Apps are much more visible, it’s important to put a great deal of importance on the information that you put here. Always put your best apps in the front row, and submit a call to action with your own custom graphic.
• Use the “About” section to give a call to action. This is “hot property”, so use this space wisely.

Putting these tips to use can be the difference between a “Like” and an Unlike. Remember to always have your fans in mind first and foremost. You wan their user experience to be shared with others!

How does your brand encourage mobile activity with your fans?

Mobile will be able to capture more data which will lead to more specifically targeted marketing. This is a significant opportunity to hone ad delivery options and also allows for great customization of messaging.

With so many different digital access points consumers have, this creates a limited attention span of customers. Mobile makes more content accessible across all formats, which means brands should be developing content tied to the consumers primary needs.

Our mobile device is the most personal technology someone constantly accesses; and right now social media is at the forefront. According to comScore, nearly 45% of Facebook’s traffic is mobile. This is huge for brands! Unlimited access is not just changing how people access the social web, it’s changing what gets done when they get there.

Engaging customers through mobile is HOT right now. Mobile will be the way of the future, it’s important that your brand starts to pick up now!

How do you use mobile activity to encourage interactions with your fans?

This has also changed the way consumers purchase. More are influenced by comments from friends and anonymous reviews that the traditional ads. We can no longer create success by telling customers what to think, do, and purchase; it is more a matter of engaging, guiding, supporting. The relationship with your customers is imperative to achieve any kind of social media success.

How is your brand building up trust with its fans?

How can you build a strong relationship with you fan base? We’ll share with you the biggest ways you can strengthen the relationship with your audience.

• The entire organization should be apart of the social conversation! Your entire organization needs to participate, from every department. With this, everyone has the chance to listen, and then bring that knowledge back into the organization with ideas on how you can improve.
• Social starts from the inside. It’s important that your team is empowered to make important decisions in favor of the customers at the moment of interaction. Doing this will be an effective effort in continuously improving your customer service.
• BE REAL! The main point to take from this tip is to realize that people like to connect with people. People like to share ideas, questions, and frustrations. Be open to doing the same with people who will listen and engage. People do not want to talk to robots or automated responses, they don’t want anything candid, or impersonal, and you don’t want to have a one way communication.

Implement these tips into your brand strategy and you will notice a difference in the genuine interest your fans really have for your brand. People buy from those they like; the only way you can get someone to like you is if they know you. Build that relationship now.

Your brand needs to open up and really engage. Customers will begin to engage with you, be responsive, and ultimately guide you to success.

Make sure that you're avoiding these mistakes.

4. Can’t handle the fire

5. Not using the Facebook Ads

• Inappropriate and harsh comments will be inevitable; it’s impossible to only have a successful brand without a few doubters. You can delete their comments, or you can handle them like an executive. Be prepared to respond back; professionally and classy.
• You Facebook will take some time to kick start; it’s wise to use Facebook ads because they’re effective. Ads are highly targeted to your perfect audience. This can help maximum ROI through a robust self serving platform.

Your goal is to get your consumers to do something; whether it’s to capture an email, to get more visits to your site, or download something.

Avoiding these mistakes can increase your success and rise in business opportunities.

It’s your turn! Did we miss anything Do you have any other mistakes to avoid you’d like to share? “Like” VionicApps on Facebook to share with us!

There are so many different issues around the world right now, that have received viral attention due to the fact that social media played some kind of factor. From natural disasters, to legal cases, to popular entertainment, we have all probably heard about it first from a Facebook post.

As more and more brands are realizing the powerful influence of Facebook, more are hopping on with the goal of bringing more attention to their brand. However, a lot of brands are missing the mark.

Is your fan page guilty of these errors?

Avoid these mistakes on your Facebook page to truly benefit from the business opportunities Facebook provides:

1. Brands pages designed with no WOW factor
2. Posting Irregularly
3. Too many promotions/Spamming fans

• Your profile is your first impression. Your face to the masses. This needs to be takes seriously. Your page needs to be designed with a smart and suave appeal that also captures data by interacting.
• Your fans really do expect to hear from you; it’s the reason why they hit the “Like” button. Posting irregularly can cause damage to your brands’ rep. You’re driving away the momentum. Consistent interaction is key in returning visitors and loyalty.
• Sure, you believe that your product is the next best thing, but your customers don’t know that yet and they especially don’t want to hear you talk about it over and over, time after time. Share something with value, interesting, and run contests to get them more active.

We have some more mistakes to avoid to share in our blog tomorrow! Make sure to check us out tomorrow for the last of the mistakes to avoid in an effort to see an ROI and increase in your Facebook success!

• Do you post statuses that basically repeat themselves?

• Are you giving fans a reason to chime in?

If your answers are no, this blog will be you perfect resource guide into creating more excitement around your brand.

Are you creating a community out of your brand?

Posting what’s centered around the fans

Sure, you want to get your business in front of your fans, but first you need to earn that right. Tailor make your updates to ask for fans opinions, stories, or even advice. Not only are you providing an opportunity for your fans to connect with you on a more personal level, the comments posted will help float your status to the tip of the news feed, ultimately increasing your Edgerank.

Posting what’s relevant to fans

Remember it’s about your community, not your company. Facebook users want & will respond to relevant content. Give your fans reasons to chime in by creating status updates that discuss particular issues they actually care about.

Posting with incentives

Remind your fans what is being sent in return for them subscribing. This is a great strategy to populate your list and get your fans excited about your product or service.

Many companies find this difficult, and wonder why they are having such a hard time turning their readers, fans, and followers, into buyers. What is it exactly that is keeping them from purchasing your products/services?

They don’t know how it will benefit them

It is important that you translate your markets desires into the benefits that your products provide for individuals. You want to paint a clear and precise picture in your consumers mind of exactly what their like will look like, how their life will be more convenient, and exactly what the benefits are purchasing will be. Once they know what’s in it for them, they’ll be more likely to understand why this particular purchase would be a wise investment.

A confused mind does not buy

When someone is faced with too many choices, too many decisions, and too much information, or just anything with too much clutter can absolutely leave someone feeling overwhelmed or sometimes we may even freeze up. You don’t want to provide anything more complex that Option A, Option B, and Option C.. Giving them too much of a variety for them to wrap their heads around can actually run you the risk of losing them.

They don’t know what you want them to do

Sometimes all you need is a call to action. Just simply ask. It doesn’t get any more clear than this.

By communicating and educating your products benefits in clear language, you can build trust within your product and that it delivers exactly what it promises When you create great business relationships with just as great content and engagement strategies, you won’t need to sell your products… your products will sell itself.

What visuals are you posting on your page?

The emphasis on visuals have greatly increased over the years. It’s the reason why the above social networking platforms have generated so much popularity. With this being said your brand needs to build a visually enhanced fan page that keeps fans coming back.

• Quotes: People love quotes, whether humorous, inspirational, motivational, anything insightful and wise, people are going to be drawn to. Quotes related to your specific industry will draw in fans who share interested related to your brand. Find pictures with quotes.
• Info graphics: This type of visuals have proved to be effective for nearly every industry. They’re in your face information in a more fun, and engaging form and a great way to catch attention.
• Videos: Short videos can reach many and they’re easy for your fans to share. Whether it’s news, announcements, presentations, etc, try doing it in a vide form. research actually shows that videos create 2x as much engagement as the ordinary text.

They key is to make your Facebook page stand out. The more variety, the more you’re likely to attract all kinds of fans. This does not mean give up text entirely, but rather find your common balance between all kinds of posts and updates. Use your fan page to bring in the video loves, picture lovers, and the likes.

Our generation is putting more of an emphasis on what we see; it’s important that our brands are caught up to speed and can deliver just that.

Instead of building the momentum, the reputation, and the credibility, they give the farm away all at once and quickly fall into the trap of pitching. This is one sure fire way of turning off your fans and potential customers.

How do you show your customers they're valuable to your brand?

Steer away from that type of marketing and organically grow your fan base, for an audience filled with quality conversation and genuine engagement.

We’ll provide you with a few tips to get started on the right path:

• Use the power of social media to become a resource; What industry are you catering to? What value do you have to offer them? Be it tutorials, tips, or whatever the case may be, give them something powerful and something that they’ll consider valuable.
• How can you use your product/services to relate to what other things are gong on in the world. People like to be in the loop, what’s better is if you can relate your industry or your product to what’s relevant in their lives.
• Highlight your fans and customers. Give them a say so, give them exclusive access. Videos, pictures, links, and always make sure to thank them for any feedback they may have. Customers opinions are important to you understanding your business, and improving.

Remember, organic growth does not happen overnight. It takes consistency, patience, and 110% of your efforts. With these tips, and staying engaged with your fans, you can start to see a valuable turnout and ROI. Social media is great for businesses, it gives you the power to connect with customers on a level brands didn’t have before.

Instead of selling your product straight out, learn to build a genuine connection with your fans, give them valuable information that they can use in their daily lives, and remember remain consistent.

Yes, you want to sell your products, but more importantly you want to drive the usage of your product, adoption of your product into their own life, and of course, the success of your customers.

This starts with first, making your customers love you product:

• Give your customers a product of tremendous value, in other word something that is delivering as promised.
• It is also equally important to give your customers a product that is something they actually enjoy using. Take a chapter from Steve Jobs, and really invest in the product visibility and design. This is key in customer happiness.
• Give them constant support. Don’t cross a name off the list, just because they’ve already made a purchase. Great support turns into returning customers, and happy ones at that. Create tutorials, a video walk through, live chat, and anything that shows you customer exactly what to do, and how to keep doing it to create success with your product.

Customer success really is the key to growth for a strong online presence. Facebook is meant to connect the world together, to connect friends with family, colleagues with other colleagues, and brands with their customers. Sure, you’re pulling in some Likes, but the only way you’ll create an interactive and engaging atmosphere where your fans buy and then tell others about you, is of you take the time to turn that Like into a LOVE!

Use these steps and also our VionicApps Facebook page for tips on how to build that one on one with your fan base!

How do you create a community out of your brand page?

The key is to understand your audience, and most importantly, to understand Facebook. Once you do this, nothing can stop you at creating engaging and interaction with your content.

1. The best way to maximize attention on your Facebook page is to use a picture. Pictures are shown to increase Edgerank, making it appear higher in the news feed for your fans. With a captivating image, you can really generate a lot of attention, likes, and most importantly shares. We are a visual online generation, and a picture really can speak a thousand words.
2. Keep it short. Posts under 80 characters receive more engagement.
3.  Never forget a call to action! Encourage friends, fans, subscribers, you name it, to share. Simple call to actions, such as a “Like this”, “Comment on this”, really works as an attention getter to your fans. All you gotta do is ask!
4. Share a great cause! Believe it or not, people really like to help out an organization directed to their particular interests.

What have you found that’s working for your fan page?

Nurturing a fan base can really make a huge difference for your brand, and it is important to understand the importance ans significance of how a fan base directly impacts your business.

]]> http://www.vionicapps.com/blog/facebook-for-business/nurturing-fan-base-facebook/feed/ 0 http://www.vionicapps.com/blog/facebook-for-business/create-facebook-page-2/ http://www.vionicapps.com/blog/facebook-for-business/create-facebook-page-2/#comments Thu, 12 Apr 2012 20:22:56 +0000 monique http://www.vionicapps.com/blog/?p=616 Many brands often wonder why their brand is not hitting the bulls-eye when it comes to creating that “chemistry” with their fans. In fact, some are missing the mark entirely. Many brands hate to admit that they simply don’t understand how to successfully market themselves on Facebook.

How does your brand's Facebook page bring value to its customers?

The truth is, what you could be missing from your Facebook pages is…Value!

Value is defined as something desirable and of worth…Does this define your Facebook marketing right now?

No? Well, let’s fix that, in order to create a thriving business on Facebook.

• Value in essence, means helping people. How do your posts, your blogs, your pictures, and anything social media related help someone else? It’s time to evaluate this, and really think on how to improve the value of your content.
• What is the real benefit of your product? Is it to connect families together? To feel special? What is your specific benefit? Once you key in on how your product benefits your consumers, you can zone in and relate to them with their own interests.

The end result is to make your customers happy. You want to in some way improve their life by adding something positive or taking away a stressor. Your brand needs to take account everything about your Facebook presence from the design, to the posts, and every aspect of the marketing strategy.

Influence your customers with positivity and real value and your brand will reward you with their loyalty.

How do you share valuable information with your fans?

From her popular show, Oprah’s Lifeclass, she allows her audience to tweet, post to Facebook, and Skype all in real-time.

Oprah gives an extremely valuable lesson to brands everywhere. Engagement with your fans on your business fan page is crucial for any kind of success.

It’s time to revolutionize, not only the way we connect our fan base to us, but how we bring our fan base to each other.

Let’s tie this with how you can make your Facebook page, something your fans remember and enjoy coming back to:

• Encourage your audience to share with you. Let them know you want to hear their thoughts, experiences, real-life stories and much more!
• Incorporate social media into every aspect!
• Don’t forget that opt-in info can help you stay in touch and follow up with your fans!
• Be unique!

Do not be out of sight with your fan base. Your Facebook marketing strategies are as good as you make them. The more effort you put into giving to your customers and your fan base, the more effort they put back into you.

It's possible to build a successsful Facebook brand presence. Just follow these tips!

The truth is, with so much dependency on social media, can your brand really survive without its own strategy? In a world where communication is delivered faster and businesses can directly reach out to their fans, it’s crucial your branding speaks your company’s core message and targets the right audience.

There are a few key essentials to brand paging for your business:

• Give your readers a sweet treat. Continuously producing high quality content for your fans trains your readers and listeners to keep opening, reading, and coming back to your page. They will naturally expect great, valuable information that they can implement into their own business strategy.
• Be someone worth doing business with. Trust goes a long way in this day and age. Every piece of content or update you post needs to either solve a problem or entertain. Doing this will position your brand for success in the long run.
• Sell smart. Selling not smart would be constantly pushing your product in your prospects face as the next best invention next to sliced bread. Selling smart is first building content that supports the sale. Use your content to tell interesting stories, to address underlying objections, and as time to build that trusting relationship with your audience.

Every brand page is different, and every brand will have their own successful tips. However, it is important that your brand recognizes the need for valuable content centered around your brands core social message.

What elements come together to make up your brand?

Studies show that in one day 172 million people visit Facebook.. yes we said ONE DAY. So if this is where our consumers are, why should we market anywhere else.

Our focus should most definitely be Facebook, and for these reasons:

1. A Facebook brand page encourages fresh content on your part and active conversation on the part of your fans. When you look and behave like a personal profile page, people respond much better, not to mention it makes them a lot comfortable. No more of this corporate anonymity, it’s time for your brand to get REAL. Brand pages also work it’s magic to build exposure for your storefront. If you’re smart, you keep a consistent pattern of frequent posts in order to develop continuous awareness with their fans. They want this!
2. Facebook pages provides a richer canvas for your personalized seller expression. With the new Facebook layout, you’re granted more real estate to showcase your brands products and services, especially the cover photo. (Take notes of the rules and regulations for the cover photo requirements!) Also, make sure to create several designs for regular rotation; remember we want to keep things fresh!
3. You want real-time data? You got it! Facebook’s insights allow you to monitor deeper engagement insights. Within 5-10 minutes after publishing on Facebook, it’s there for you to monitor!

Not only does Facebook give you a free advertising platform for you to display your brand in all its glory, but the new layout will produce many great opportunities for companies.

Like VionicApps on Facebook for unique tips and posts for your own small or large business!

This is where the emphasis on engagement comes into play, where your brand gets the chance to personally connect with each and every visitor and customer and with a strategic plan can effectively communicate your products and services to your target audience.

How is your engagement strategy targeting your customers?

There are key tips to implement into your engagement strategy to help build a reputable online presence and to leave your visitors with a unique and positive customer experience on your brand page.

• It is important to remain consistent, and that your brand message is clear and understood in every aspect. Stay on topic of your brand and on topics that can possibly enhance your brand. Differentiating yourself from the competitors can be tough if your brand message is scrambled and confusing for your audience. You want your consumers to walk away knowing exactly what they will get from your product. Every post, every photo, video, and blog should always spell out your brand message.
• Connect with your customers on a much more deeper and emotional level. How does your brand make them feel? How do you make their life more convenient, easier? It can be hard changing the relationship from a transactional one to one of engagement, but with so many brands online it is important that think emotionally about your product as well. People trust a brand they feel good about.
• Are you rewarding your customers for the loyalty or love they already show? You should! If these customers have gone out of their way to talk about your brand and use your products, they’re benefiting your business and in a way acting as brand ambassadors! Sometimes a simple thank you works, but if you want your brand to be over the top, do something extra special. Create a contest, a giveaway, or a survey giving your customers the chance to cash in on some swag! With VionicApps, iTab this is easier than you think and think of how happy your current customers will be with your product for displaying to them the positive end results of being a customer for you.

Successfully engaging with your customers online is a successful brand. By implementing these crucial tips into your strategy, you’ll find yourself with an active, loyal fan base.

Now it’s your turn to share, what engagement tips work best for your brand?

How is your brand increasing its visual content on the new Facebook timeline?

Turn your Facebook page into a Picasso masterpiece

These new pictures will be taking up more real estate on your Facebook timeline, so it’s important to turn your content from something to read to something to look at.

This can include anything from:

• photos
• charts
• infographics
• graphs
• other visualization

Utilize the Views & Apps toolbar and create visually enhancing calls to action

You may not be able to use a default landing page tab for you visitors, but the news apps toolbar located right under your cover photo can help you highlight important promotions and contest you’re running on your page. Make sure your rearrange these tabs that you’re using to focus on lead generation. Get creative in this area, as you ‘ll need something eye catching and incentive based in order to get your visitors to click here. A customized iTab, like one from VionicApps can help you create the perfect tab to bring in more leads and increase the calls to action.

Facebook has really shaken things up on brands, and now it’s time to put your best foot forward. Use these best practices to have a competitive advantage over other Facebook pages and to help build an active following.

How do you make sense of your social media marketing strategy?

Research shows that 83% of marketers indicate that social media is important to their business, for that extra 17% we feel bad that you’re missing out on such an impacting opportunity to really put your brand out there to your fans and customers.

Top 3 Benefits of Social Media

1. Business exposure
2. Increasing traffic
3. Marketplace insight

Business are seeing the overall benefits for the efforts, by implementing their best strategies when it comes to posting.

We know it’s all about engaging and interacting with our visitors but exactly how do we create this two way street of open communication?

• Using video/photos where studies show creates a significant increase in the amount of engagement a brand receives
• Asking questions about themselves. where you’re opening the door to encourage your fans to share their thoughts, opinions, and ask for feedback
• Giving them an incentive. Incentives are an effective approach to build your fan base. It’s a WIN WIN!

Note: With the new Timeline change, your brand is no longer able to use the effective landing page that worked as a great call to action to bring in more fans. But this doesn’t mean you don’t stand a chance at promoting your campaigns/promotions. With the new feature, “Apps”, you can use tools like VionicApps’ iTab tool that lets you customize a tab for your brand as a call to action for your page.

Social media success is something every brand strives for, and with the perfect tools and practices, your brand can see true organic fan growth and engagement.

With the Facebook timeline, you can still optimize your promotion with the Timeline’s new features.

How is your fan page using the new Timeline features to promote contests and promotions?

Where does my promotion go?

Previously, there used to be default tabs on the left hand side of your fan page, that would automatically direct visitors to your contest. Those have now been replaced with Apps, located directly under your cover photo. Here, you can organize the placement of your apps (excluding Photos), so if you have a promotion or contest tab, it is important to move it closer to the front, in order for visitors to see it.

How do I promote it?

Along with the Facebook changes comes a new feature, marketers are growing to love that lets you “Pin” content to the top of your profile for up to 7 days! This means that you can highlight any promotional announcements your company may be having. This is visible to both fans, and no fans reaching a whole new level of masses.

Still confused on how you can create an app that can drive engagement and still prove to be just as effective as fan gating? VionicApps offers a customized iTab that allows you to run promotions and contests and gather fan data. With a customized solution, you can directly target your fans and improve the customer experience on your fan page.

What are you waiting for?

In terms of Social Media ROI, this new Facebook timeline can actually help you improve your Facebook Edgerank. You may be creating compelling and valuable content, but if no one can see it how will this help increase your brand visibility? The answer is not to stop writing content.

It is to work with the new Facebook timeline, and understand the implement the best practices and features that can really help your business move forward online.

Facebook’s edge rank is compiled from POPULARITY, RELEVANCE, AND RECENCY.

By,

• asking questions
•  posting fill-in-the-blank posts
• using photos and videos
• talking about recent news
• actually asking for likes(yes, it does work!)
• and talking about Facebook

can help increase your engagement, thus improving your Facebook Edgerank.

With the new “apps” features, located at the top (right under your cover photo), you can now drive specific engagement to a particular tab. This has taken the place of the well-known and usually very effective fan paging.

Fear not, VionicApps created a customized iTab for your business that can help drive traffic to your business and increase engagement.

Isn’t your brand worth the talk? Check us out at Vionicapps.com

Engagement and customer experience are becoming an even bigger priority as more and more social platforms arise.

Can your business really afford to not be apart of that platform? How are you taking your business to the next level?

VionicApps wanted to share an infographic with you from PCMag, that emphasizes the need to not only go social for your brand but to BE social.

The jist of what social media can do for your business

How is your brand connecting with others through Facebook?

Sure, you create a Facebook business page but if you let it sit there stagnant, who is it benefiting? Research shows a large percentage of their brands actually never, or hardly ever interact with their fans. This is no bueno for your online reputation.

Take a little time to show your customers that you care. Get them talking, and you need to make the first move.

1. Post consistently
2. Stick to relevant information for your audience
3. Everyone likes free stuff. Implement giveaways, freebies, coupons and the likes to encourage fan participation. Self-builder tools like iDesign can help you build affordable campaigns for your fan page that encourages visitors to like your page.
4. Measure and analyze results. This can can help you remain consistent, and help you see what works and what doesn’t.
5. Respond! Don’t leave your fans hanging around with unanswered replies and comments. others will be able to see your negligence and become discouraged about interacting

Social media success happens over time. By implementing these tips with a patient and focused mindset, you will see a transformation on your fan page. Fans respond well when the attention is on them. Moving from a transactional relationship to one of trust and engagement is all about the customer experience.

Are fans talking to your brand?

Brands are now heading that same goal in mind for their own presence: to give people a way of sharing and connecting with their brand.

We are starting to see how the most successful brands on Facebook are also the most engaging, the most personal, and the ones who take the time to create trusting and loyal relationships. By clicking “Like” on your page, your fan is telling you, “I want to hear from you”. It is important that you cherish that initial first move on their part and build upon that relationship. Creating personalized experiences for your fans is one of the most effective ways to drive engagement to your brand and increase customer-brand loyalty over time.

Give them a reason to like you

• Develop a unique and authentic voice for your brand that separates you from others. Post what others care about, what’s relevant to their lives and what interests them.
• Reward them for their relationship and make them feel special. The biggest way to thank your fans is by providing exclusive information and running deals and promotions.
• Take part in two way conversations. Questions are known to be most successful when focusing on driving engagement and also learning about your audience. It is important to be responsive and taking the time to listen to your fans.

Deepening your relationship with your fans is crucial if you plan on reaching fan page success. You want your fans to feel that each interaction with them is personal and unique. The better the quality of relationship you have with your fans, the stronger the social media presence your brand can have.

As the date until the epic Timeline switch approaches, more brands are switching up their Facebook marketing campaign to best take advantage of the new layout. With a new layout comes new features, and we’ll give you the inside scoop on how to implement these features to help market your brand the best.

• The new Facebook timeline is equipped with new “tabs” other wise known as application pages, placed at the top of your profile under the cover photo. These tabs (excluding the Photos) can be arranged to best suit your brand and it’s social media objectives.
• Facebook includes a great way to drive traffic to your pages or your tab. This is called “Pinning” content. Your content can be pinned, which means it remains at the top, no matter how many posts you post after it. This feature lets you pin important content for 7 days, or until you pin something new.
• Want something to stand out? Now, you can literally do just that. You can now Feature a piece of content you post, by clicking on the star on your post. This enlarges your post, making it that more prominent and “in your face” than other posts featured on your page.
• The cover photos, are probably the most talking about and crucial new features of the new Facebook timeline layout. The cover photo works to welcome the community and also works to help announce campaigns.

Most have mixed matched feelings about the removal of the default landing pages, that worked so well to encourage “Likes” and a great way to display contests and a strong call to action. But, if used effectively the cover photos and pinned stories can help drive users to the tabs you’re trying to send them to, and create just as much visibility for your brand.

These amazing and innovative features are a great way to change up your brands Facebook marketing strategies for the better, and to focus more on a strong and trustworthy relationship with your potential customers. A strong online presence will work great for you business and your social investments.

Many brands on Facebook miss the mark, that could easily help them increase their user engagement and visibility on Facebook.

How are you implementing the Facebook keys to success to your brnd page?

We’ll give you some valuable and successful basic tips that make a huge difference to your page.

Pointers:

• Studies show that pictures, videos, and links are the most engaging. Photos, videos, and links are easily shared on Facebook thus explains their popularity. Your content strategy should have a healthy balance, without over posting on one thing.
• Ask questions, and reply. Asking questions is an indirect way to receive attention for your brand. People love to share their own feedback and your concern for your customers will be appreciated.
• Share what others have to say. Sharing others’ post really reflect your brand in a positive way. For one, it really shows that your brand demonstrates that you value quality content and opinions from others as much as the next person.
• It’s important to encourage offline and online participation from your brands. This can be done with running contests and exciting giveaways and events. Third party apps like iDesign can help you create an effective promotion that engages and encourages online participation and success in the viral spread of your message.
• Utilize Facebook insights. Measuring what you post can help you monitor success, which posts create the most engagement, and how to improve.
• Cash in on what’s happening now. Relating your brand’s products and or/services with what is going on in the world around you is a great way to cash in on the attention. This tip can be misapplied however. It’s important to stay relevant to your particular type of industry. Going to off track from your brand’s message can not only lose focus for your marketing team but can also distract your fans.

These pointers can really help you encourage engagement around your brand while increasing your fan base! Start off with small changes that make a dramatic difference!

How do you tie campaigns and contests together on your fan page?

Content remains KING

High quality content is when you’re training your listeners to continue to keep opening your stuff and to be excited about it. You want to become a information hub in regards to your particular industry. The more valuable your information is, the more necessary you will be in their life.  Your content needs to solve their problems and ultimately give them what they need, and also entertain. A well rounded brand will always leave their fans wanting more and always expecting something. It is important to position your brand for success, you want your customers to want to do business with you in result of the trustworthy, credible, and reliable relationship you have put an effort into creating with them.

When your content is engaging, you create a more comfortable and exciting atmosphere for your fans, which they’ll appreciate.

Campaigns are the icing on the cake

Every fan “Likes” a brand on Facebook in the exchange of exclusivity. They want the sweet deals offers, promotions, and the chance to win some giveaways. Not only are you rewarding your customers for their loyalty, you’re rewarding your brand too. Running campaigns and promotions effectively, will work towards increasing your fan base, increasing engagement, and increasing the online presence of your brand. There are plenty of fan pages out there going for the gold, give your fan page a chance of success by implementing contests into your Facebook marketing strategies.

Applications like, VionicApps’ iDesign can help you build your own contest for your brand in little time, at an affordable cost. Many companies have chosen this route as a way to virally spread this message. Why? Because it works.

Engaging content and creative campaigns make an impeccable team forced together for your Facebook fan page.

All hail the king and queen!

Say goodbye to offline marketing. As a technology driven society, it’s time for us to fish where the fish are, but in order to have that kind of attraction we have to make sure we’re throwing out the right bait!

What are you doing to draw in more fans and keep them?

Information is shared and spread virally in a matter of seconds! How is your brand taking advantage of brand visibility?

One of the most effective Facebook marketing strategies more brands are finding success with, are running campaigns and contests on their fan pages.

Creating a contest at a fraction of the cost, and with an easy, user friendly tool is ideal for any business looking to switch things up with their online marketing path. With products like, iDesign you’re set.

iDesign features:

• 5 step contest builder
• the choice between a qualified/unqualified giveaway, surveys and polls
• an unlimited amount of participants
• track campaign’s effectiveness
• customer support

Building your contest gives your fan page such exponential opportunities.

Promotions work to:

• Increase engagement and user activity
• Increase your online visibility
• Capture data for future follow up and marketing tactics
• INCREASE YOUR FAN BASE

An affordable solution for your business can create a positive difference for your fan page and work in helping tp create more of an excitement around your brand and to attract fans and keep them supporting you for the long run.

In this day and age, it is nearly impossible for a brand to stay successful without any online presence under their belt. What are you doing to stand out from the rest of the crowd?

Sign up for your own iDesign account and watch your fan page transform!

That is where social contests come into play. Everyone loves a good deal and an exclusive offer, why not give more of them on a more social level? Creating contests for your fans also creates a more engaged audience.

VionicApps can help you create…

• Contests & Sweepstakes

Why?…

• Contests are a great way to encourage engagement within your fan base and their Facebook friends that work to a successful Facebook marketing strategy for your brand. The sharing opportunities when your brand markets with a contest, can greatly increase your brand visibility!

Contests and promotions are effective in driving sales and generating leads. VionicApps can help your fan page and make your facebook page the talk of the town. We want to help grow your fan base and increase the strength of your online presence! Contact us today!

How have contests and promotions worked for your brand? Share in the comments below!

There are some tips that can really help encourage interaction across your fan base…

• Get personal. Fans like to know that they’re not talking to an empty chair. When companies get personal, use their first names, and directly reply to their questions, comments, and concerns,  it makes a huge difference in their decision to post again in the future. Inviting them into conversations, asking for their opinions and feedback are great strategies to use that can really help your fans feel good about your business and comfortable with the relationship forming.
• It’s important to realize that you need to give in order to receive. Your fans are on Facebook because it is a cheap and powerful tool to connect with family, friends, and colleagues. Your fans like your page because it is a cheap and powerful tool to connect with their favorite brands and receive exlusive access, updates and tips. It’s important to reward them and show appreciation for their commitment.
• Make your fans the expert. You want your fan page to be flooding with valuable information, and for your fans to expect it. Creating campaigns and promotions bring them in, but it is what you provide that keeps them there for the long run. Promotions work to give away prizes that would encourage more traffic to your fan page and in that sense you can create a community driven by powerful resources about your products and services.

What approach are you taking for your fan page?

It is proven that the most engaging content that you can use for your Facebook, are pictures and videos. They attract the most attention from fans and are easy to use when looking to encourage interaction between your fans and your brand. Videos are also great to post, because they are so easy to share. Have you ever seen content go viral? Of course not! Pictures and videos are more easily shareable on all social media channels, which is why it’s so effective to be used as an effective Facebook marketing strategy.

Neglecting the use of photos and videos can decrease fan engagement on your Facebook page!

Stay relevant

Although, using pictures can generate a lot of attention to your brand, it is important to stay focused and relevant to your industry and/or business. Steering off track can throw off your fans, which could confuse them, into thinking why they liked your page to begin with. Use resources that highlight key areas specific to your type of business.

Contests create brand visibility

Contests are a sure fire way to encourage interaction and create a type of viral frenzy around your brand. Fans love the chance to win stuff at no cost to them, and it creates a type of excitement around your community. With an effective incentive you can grow your fan base like never before.

VionicApps understands fan paging and how important interaction is online. Let VionicApps products help your conversion rates, increase your sales, and create more brand visibility!

What are you waiting for? Sign up for your free iDesign account today!

Is your business taking advantage of this kind of attention?

Your Facebook page on Facebook should be a combination of

• Engagement
• Marketing products
• Customer service

With an equal balance of all three, you can really see how your fans will be drawn to the “Like” button on your page, and thus increasing your online presence.

Engaging fans is everything related to how you encourage interaction between your fans and your brand. What are you doing that is bringing some excitement? Remember that posting fresh content on a regular basis, posting easy to answer questions, pictures, and videos have proven to show the most engagement. Are you using contests? You’ll need applications like VionicApps, iDesign to create a campaign for your Facebook fans. Fans love the chance to win something, so why not get a little creative with a promotion?

Facebook is a great tool to use for marketing your products and services. Remember to not go overboard though, and shove it down their thoughts that they need this and that from your company. You need a good balance. Let your fans know about your new products, and find things relevant to your services to post. If your fans feel like you’re using Facebook to constantly sell, they could easily unlike you. Remember, social networking is all about SOCIALIZING.

Customer service is huge online. The feedback from your customers is crucial. so be sure to put a big emphasis on focusing on the wants and needs of your customers.

Successful marketing on Facebook takes times and a lot of patience with some well done homework. VionicApps wants to help make fan paging easy for your brand! Contact us today to find out how we can help your business boom!

Facebook is a world of opportunity for your business. these may be some overwhelming statistics but with VionicApps we can help you create control over your brand!

This info graphic really puts into perspective the influence, this huge social networking platform really is with our personal and business life. How are you taking advantage of Facebook for business?

VionicApps provides solutions for your business. Let your business be an attention getter. Grow your fan base with promotions and campaigns, and encourage user interaction and increase revenue by capturing data information! Take advantage of the influence Facebook has on individuals and how to create online Facebook success.

Facebook has given fan pages a new way to market. A more authentic, real, and convenient way to connect with fans that ever before.

Are you ready?

Baby Steps…

Getting to know your brand got a little easier for your visitors. The cover photo is front and center, so get creative! The right cover photo can really help your overall presence on social media. Right under your cover photo, they’ll find navigation tabs for apps, photos, maps, and more.

Share your milestones…

Presenting your milestones on your Facebook page presents an important opportunity to truly educate the public, create a sense of humanization to your brand, and also removes the perception of corporate anonymity. This decreases the intimidation many people really had about the “big bad corporations” and gives fans a more comfortable atmosphere to really connect.

Give an exclusive backstage kind of access…

When your brand posts content that shows what is really going on behind the scenes, from production, to sales, and everything in between promotes higher engagement rates. Exclusive updates and promotions also encourages the user to interact with users. In a way, you’re opening that door to a new and beneficial relationship.

Know what’s important…

Highlight new and interesting content by using the “Pinning” feature Facebook has provided for brand pages.  Images, a well designed call to action, statement about brand value, or a message calling for fans to click on one of the tab panels can all be pinned to increase sharing and online visibility.

Many businesses and public figures have already jumped on the Timeline train! Curious to see what your business page could look like? … Click Preview on your profile. If you’re ready, set it! If you’re still not ready for it, continue keeping up with VionicApps blogs!

Don’t forget to “Like” VionicApps on Facebook!

VionicApps is your ultimate business tool to do all this and more. VionicApps can help you utilize Facebook to effectively market your products and service.

We know all this social media stuff can get a little overwhelming, and it’s easy to get lost. You may even find yourself wondering, How much is all this really worth?

Learning about Facebook marketing can really help you put into perspective how big a deal Facebook marketing is with your brand. Make an impact online with the right tools…

How are you increasing your Facebook likes?

VionicApps can be your perfect tool

VionicApps works with businesses from every industry, in order to increase their viral visibility. Turn your existing fan page into something to admire. Utilize Facebook and all its glory in order to increase your online strength. The more present you are on Facebook, the more credible and the better your reputation is.

We make fan paging easy for your marketing efforts. Our easy to user friendly features and easy to use tool can help you create a dramatic difference in look on your fan page. Calls to action, visuals, catchy phrases, and more can increase your likes and create a viral frenzy around your brand.

How are you taking your business to the next level? Could you use a little help?

Sign up for your free account on iDesign where you can see all all round difference in your brand. We’ll help you focus on your engagement, your communication, and your strategy to grow your fan base!

Because this is true, and because well, it’s our customers that keep our businesses’ going, we need to strive to keep them happy, and more importantly, happy with our service. Is your business maintaining a consistent, and professional customer service strategy online?

With so many businesses online, that translates into greater competition. And if you’re not willing to hear a customer out, you better believe they’ll take their business to a company ready to be the shoulder to lean on.

Maintain traditional customer service in this new social media age

If you’re like most businesses, you probably have more than one social media channel. Is there a certain channel that your customers are resorting to as a platform to give their feedback? Their opinions? Their concerns, comments and questions?

It is also important to evaluate the urgency of the inquiry. Because the online world is so immense, it may be nearly impossible to answer every inquiry and it’s a pretty tough job for your social media manager! The good thing about social networking sites, is that fans act as a community to each other. They begin to answer each others questions and concerns with their own advice from experiences. However, this means you still need to show a sense of responsiveness. Don’t leave your fans to fend for themselves. If it is a serious issue, make sure your customer service team can route it correctly.

In conclusion, your social media services are a direct reflection of your brand. Customer service and marketing should work together as team to achieve true online customer service success. It’s important to know your audience, understand their expectations, and also to keep in mind the very public nature of these social networking platform.

Let VonicApps help you increase the customer action surrounding your brand!

How is the timeline going to affect your business? How well it help it?

Well, let’s first dish out the details in figuring this out out: What the heck is this timeline all about and how is it different from the personal profiles?!

Is your brand ready for the Facebook timeline?

New Adjustments

• The cover photo is the most talked about new feature of the timeline. 

With your 850 x 315 photo at the top of your brand page, you can now create an authentic and unique impression of your brand. Hello, you wanted more branding opportunities? Well, you got it! The cover photo is the very first photo that your visitors will see, and get this.. it shows what you want it to show. Before you get carried away, let me inform you that Facebook has set some strict rules on the cover photo, which include no price/product/contact info, cannot include a call to action, and absolutely no references to any Facebook features, i.e. “Like” or “Share.

• Insights analysis is another pretty cool feature included in the new Timeline movement. 

You can now use it for a competitive analysis for your brand. You can keep track on what’s relevant, and a week by week research report on what is the most engaging and what it is that draws the most inspiration… TAKE ADVANTAGE OF THIS TOOL!

• Pin it… for seven days

The new Pinning feature allows brands to choose one post, video, link, photo, status update, or whatever it is you post on your page at the top. Keep it in birds eye view of your visitors and give them something to soak in the very first time they set eyes on your page. Keep in mind that this feature allows for one post at a time for seven days.. So be ready to mix it up with fresh new updates.

Tell your brand story

The main force behind Facebook’s move to push brands to the new timeline is to encourage an organic progression of engagement and branding. Tell your fans what is important, give them an inside scoop into your origin.

Need help rallying in a greater fa base? Tired of the constant quiet around your brand page? .. let VionicApps help you!

What better way to do that than with your own custom Facebook promotion? Not only does it work to gain new fans, but it also works to encourage engagement with the ones you already have. Choose a promotion that best suits your social media goal. This may take some time, and definitely a lot of research. But, before you embark on your creation, are you asking yourself these very important questions.

VionicApps has provided these essential questions your brand should ask and answer to help you execute a picture perfect promotions and to decide which kind of campaign will best suit your brand’s needs that really brings great results for your business.

Is your Facebook promotion hitting the target?

What is your goal and how is your brand defining success?

What will determine a successful promotion. Does your brand need to reach a certain number of likes? A certain level of engagement. This needs to be clear and is crucial before you move on.

Who are you trying to target? What is your ideal demographic?

Who exactly are you trying to reach? What characteristics are a factor? Age? Gender? Location? Age? These all need to be taken into consideration and outlined in the guidelines you set for your campaign.

What is your budget?

Your budget is important! Be realistic and really think about what you’re willing to spend for this kind of marketing on Facebook. And be sure that with whatever third party application you decide to use, you are clear on the pricing options.

What kind of engagement or attention activity are you seeking for your brand?

Your choice of a Facebook fan page design is equally as important. The more effort you put into making your layout look good, the more people are going to be drawn to this. This is another step into the Facebook campaign creating process. Facebook pages that create unique and personality driven Facebook promotions create more success in bringing in more fans to their profile.

VionicApps features a product, iDesign that can help you run a successful and thriving facebook promotions. We understand fan paging ans we understand the important of a strong online presence. Let us help you help the Facebook world with your products and services. Sign up for an iDesign account today!

And most importantly, what does this mean for the future of businesses?

How has the Facebook timeline helped you think outside the box for your Facebook corporate page?

Let’s look at it this way…

Facebook is introducing a new way you can amp up your Facebook activity and give you complete control over the look and feel. This helps fan pages interact easier and enhance graphics of your products or services. Many Facebook users are already familiar with the Timeline for their own personal use, but Facebook is making it a little different for a Facebook company page. The timeline is a way to re-do and re-arrange your profile, putting what you want and consider the most important front and center of your fans.

The Graphics

A great feature of the new Timeline layout is the fact that your business can upload a cover photo shown at the top of your profile to really showcase your brand. With an ideal size of 851 by 315 pixels, you can really take advantage of displaying a clear and in your face message about your brand.  The pictures you post are also more intensified! Because pictures create such a great sense of engagement for Facebook users, this could definitely pick up the activity level on your Facebook page.

Company History

A new store opening? How about a new product launch? Want to share your company milestones with your fans and supporters? The Facebook Timeline does this! You can easily translate what is going on or has gone on in your company over any period of time, which could translate into more engagement. What a way to share with your fans on a more personal level by giving them the inside clue and sort of like the backstage access to who your company is about. This is a great feature for fan pages to take advantage of.

Take advantage of this new Facebook marketing strategy!

The truth is whether we like it or not, whether we’re ready for it or not, Facebook will be rolling out the new timeline for your Facebook fan page on March 30th. Curious? At the top of your current company page, hit Preview and you’ll get a glimpse before the big change.

Need some help? We’re not going anywhere! We’re here to help you every step of the way, and we are still here to show you how to create a page on Facebook that will thrive despite the changes in course Facebook takes us on. Let’s venture through it together. Give us a call and let us work with you to plan a social media marketing plan!

Are you free Facebook templates taking advantage of Facebook opportunities?

Free Facebook templates can help you make your brand page instantly recognizable. In order to help get your brand name out to the masses of people that Facebook has to offer, you need to have a branded Facebook template if you want to increase your brands visibility.

How could a template be so powerful?

Your fan page should be one of your biggest concerns because more people tend to stop and look at page that is more easy to navigate around and visually stimulating to the eye. A template is not only a quick change to the look of a business page but a customized solution can also give it more of a unique quality and help to potentially attract more fans and gain more Facebook likes.

Small business have been using Facebook as a new marketing outlet where they set the expectation of their business, and also their first impression to their visitors all across the Facebook channel.

Use the Facebook layouts you create as a reflection of you and the brand that you are promoting.

A template is a new generation of the whole Fan page presentation, and it reflects the company as a brand and attracts the fans that your brand is really trying to reach.With a Facebook template, your business can save a lot of time and money and give your fan page a more unique kind of style to impress the social media users and encourage them to visit over and over.

How can iFree help?

• Build your own landing page with a strategic and successful call to action
• Using iFree can help you build a brand fans recognize
• Cut down your online marketing costs
• Save the time by using our easy to use U Build Template
• Customer support is there to help you every step of the way

We understand fanpaging. We want to help your brand engage with your fans, and rise above the competition. With our user friendly product, you’ll see how truly easy we make Facebook marketing for. And then when you’re ready for a little more of a commitment, you can move up to sign up for our iDesign account for a fraction of the cost a lot of other companies are charging to build your own customized campaigns and promotions.

Why?

Well, templates are a way of achieving clean and tasteful designs which in turns becomes the perfect way to style your company’s look when throwing it into the social world. Facebook page templates make all the difference!

A little color here, a little bit of visuals there…

Those who use Facebook marketing strategies such as custom templates, are making the extremely smart choice. Templates give your brand page a sexy look at hardly any cost to you at all. The web is filled with sites where many companies can download customized templates for FREE relating to your particular industry.

Corporate Facebook templates can greatly affect consumer perception of your brand, your company, or your campaign.. After all, first impressions are everything right? You can grow your Facebook fans at a faster speed, and generate sales for your business.

It’s about time you impress your social media users, save some time, and maybe even a little money. Watch how you can take your Facebook page from “Blah” to “Bam!” and simplify the process of designing along the way.

We have you covered….

with our brand new iFree product brought to you from VionicApps. Become recognizable and take advantage of your social media marketing path and sign up for your own iFree account. With iFree, you can build your own billboard, calling out to the Facebook world to come and take a look at what you got. Don’t let the competition size you up and get ahead of you, without taking action fast you could end up getting lost into the shuffle of the masses quick!

With our user-friendly, convenient, and easy to implement on Facebook, you’ll find yourself loving the tool and sharing with your colleagues.

Our business wants to help your business. Facebook is a huge platform and we want to help you take advantage of the potential. Did we mention, you can build you own fan gate for free? All you have to do is sign up and start your design!

Are your Facebook fan page custom promotions getting your fans excited about your brand?

Your Wall

Your wall is your loudspeaker! This is where your Facebook business page shares relevant content to establish your brand in the niche market your are trying to identify yourself with. This is where it is important that your brand provides the community with valuable information they are seeking, needing, or wanting. Quality content beats out the quantity of content.

Your wall is also where your Facebook fan page can provide a majority of engagement with fans. Research has shown that brands are only responsible for responding to 50% of customer feedback and comments. This is outrageous! That means that brands are neglecting 50% of their community base, and not taking care of what their customers need! What a way to round about a bunch of angry fans, they’ll be sure to “Unlike” you just as quickly as they hit the “Like” button.

Interaction is KEY

Interacting with your fans and potential customers gives you the chance to hear what the community needs, acknowledge them and then meet them, where customers can then go on to make a purchase because of your impressive care to what they want. Investing in your customers is critical, and it’s important that your business is setup to where you are able to respond in a timely manner.

Where Engagement Matters

Remember what we talked about earlier? The importance of capturing the massive audience that lies in Facebook?… Well, although it may be near impossible to reach every one of those hundreds of millions of active users, there’s one strategy brands have begum implementing that makes a dramatic difference in reaching a huge handful of them! Through promotions, Facebook corporate pages have been able to increase their fan base and see a remarkable difference in the ROI.

With products like iDesign, your business can create a captivating fan page with a customized campaign at a fraction of the cost most agencies are charging.

What are you waiting for? Sign up for your account and see the magic transform with the click of your mouse! Happy Facebooking!

A Facebook fan page can greatly increase company communication which in turn can improve relationships with your recent and prospective consumers.

Your Facebook backgrounds are just as important as the information that you share. But, how can you make a layout that people actually like coming to?

Layouts Tips

• Don’t let your visitors go to the average Joe kind of Facebook wall. Make it exciting! Customize their experience with a landing page that enhances their visitor experience times 10! By joining up with products like, VionicApps, you can set up with your own personalized fan gate that creates a more enticing way for your visitors to turn into your fans.
• Pictures are worth a thousand words… and so are videos! Just by simply adding some pictures and videos can create lots more engagement for your brand.
• What does your profile picture look like? Are you taking advantage of the size limits? The company logo is the most efficient kind of profile picture because it allows your visitors to easily recognize your brand, so that they’re not confused whether they are in the right place or not.

iDesign can help give your fan page a new kind of Facebook theme that brings more action to your page. We can provide you with an application that is user friendly, and successful for helping brands build and strengthen their online presence in ways your company could have never imagined, and give tips on Facebook themes. VionicApps works with you, to understand, and to help implement the best strategies that can bring out a greater ROI for your business. Subscribe for your own iDesign account to see for yourself at vionicapps.com

Small business? Needing some more help when it comes to all this social media marketing mess? For those of you not quite ready to sign up, we understand you still want to do some research. So kudos to you! VioncApps has provides a COMPLIMENTARY E-series, No-Nonsense Facebook Fan Page Marketing Essentials For Small Business. We break it down for you, in an informative and helpful newsletter that can really make a difference with the way you strategize your marketing efforts.Don’t waste any time signing up for some valuable information!

Many companies are taking advantage of this social platform by making a customized landing page. If we leave you with at least one piece of advice by the end of this article, please let it be to NEVER direct your visitors to the wall of your page. I mean, come one! Competition is tough out there, why are you selling yourself short?

Your custom Facebook fan page design can make all the difference between making a visitor a fan.

What does a landing page have to offer you?

• Brings more excitement to your page; adds personality!
• Creates a more unique visitor experience
• Allows you to capture data from your visitors for future marketing efforts
• Helps visitors relate to your brand
• Helps your fan page increase its fan base

What should your landing page design offer your visitors?

• A clear explanation of why they should like you; what exactly is in it for them. This is the part of the landing page they should never question!
• A clear call to action. What do you want your visitors to do once they land on your page? A Facebook like? Sign up for something? SPELL IT OUT!
• A fun, unique, and creative experience. You want your Facebook profile to leave a positive impression on your visitors, to encourage them to keep returning.
• Your page should be extremely user friendly. Who wants to deal with a complicated page? It should also feel comfortable for them.
• Indicate why YOUR business is relevant to them, right then at that moment, in that point of their lives.

Stuck in a rut when it comes to an effective Facebook landing page template? An easy way to transform your look is by including a campaign.

It’s easy and it’s proven extremely successful for many companies in the increase of their fan base and for building a stronger online presence in a place where there is so much competition. So many brands have taken it upon themselves to add user generated promotions to create a type of frenzy around their brand.. why? Because it works!

By signing up with products, like iDesign, you can cut your marketing costs in half, and experience a piece of the success so many companies are banking on!

Facebook for business is a great opportunity for small businesses because by a visitor “opting in”, they are allowing a chance for your brand to engage with your customers and ultimately build stronger relationships.

How a list will help your future

An email marketing list will help when your customers turn to you for future endeavors., and give you the option to provide personalized services to customers. Not only does it grow your business but when you acquire the important details(name, number, address, email your facebook marketing efforts can become pretty easy.

This is especially important for when your brand launches a new campaign or promotion, in order for you to directly contact past customers and provide them with new offers and products they might be interested in at that time.

Campaigns and Customers- Like Peas in a Pod

The only way you’re going to have any success with the Facebook community and acquire an equally successful customer database is by actively interacting and constantly engaging with your customers. This is not always the easiest for a new page in the Facebook world. You may be thinking:

“How do I get their attention?”

“Do I possess the qualities that make my profile interesting?”

“What am I doing wrong?”

“Help!”

Building a strong customer database is the easiest way of reaching people and getting business opportunities. So how do campaigns fit into this? Easy!

It’s proven that a campaign will entice and encourage more fan participation than ever! Implementing a fans only promotion on a custom Facebook landing page is a great way to attract fans to crowd around your fan page and become excited with what you have to offer them.

Fans love getting stuff. The more they get, the more they love your brand.Campaigns are a great way to start a foundation and a starting point with your customers. In exchange for a prize, discount, white paper, etc you get their valuable information that can help you promote and market in the future.

The best way to build campaigns and custom fan gates is with products, like iDesign. You want to partner with an expert, and to be blunt, someone who will understand you, your business social media marketing objective, and at a fraction of the cost! Wouldn’t it be even more wonderful if the tool was user friendly? Talk about easy!

Sign up for your own account today and check out iDesign for your small business, and let the customers flow in!

Facebook for business has been the reason why so many companies have experienced so much success in online and offline efforts.

What’s important?

What’s important is that before you begin with your Facebook business page, you need to define your objective in a clear fashion. This may be a redundant statement, but it is something worth mentioning over and over again.

You’ll need to set out a purpose and a plan. Understanding your social media marketing plan will help you in determining the right contest for your company.

Do you need a:

• survey
• sweepstakes
• qualified contest
• unqualified contest

iDesign gives you the options mentioned above, and each contest has its own ways of working towards building up your fan base and increasing your online strength, and don’t forget… these kind of campaigns also work towards compiling a mailing list for future marketing efforts.

Facebook Engagement

No matter what approach you choose to go with, user engagement should always be apart of your marketing plan. Creating campaigns provides an atmosphere that lets your customers talk about your particular promotion.

This is great for your brand, and increases visibility. Your goal should be to always create promotions that allow visitors to share and interact with others who entered the contest as well as others, also this interactive conversation should focus directly on your product or brand or something that your brand is associated with, in order to increase word of mouth marketing about your promotion.

Get Viral

The world of Facebook is pretty huge, so just imagine how beneficial this huge platform could be for your business page. With a well built fan page and the perfect tools, your fans only contests could be an amazing way to virally spread the message of your brand. With an incentive that drives customers to reach out to your brand page, you are working towards building a sense of trust with your customers. Well put together campaigns give brands an effective way to reveal their message to a new audience of very engaged fans.

Is your Facebook business page missing the VA-VA-VOOM? Are you losing the interest of your fans, and slowly seeing them drift away? VionicApps has provided a COMPLIMENTARY 12 part series for small businesses. Our email series lays down the foundation you need to build a stable and thriving fan page that works wonders in bringing in fans. We make it easy for you, you just have to be ready to listen! Subscribe now and don’t miss out. http://www.vionicapps.com/blog/social-media-marketing-rocket-science/

Offline marketing is so 2011 and now it’s about how you use Facebook for business. How? By creating a Facebook company page.

The truth.. Plain and simple

Well for one, advertising with Facebook will generate a lot of traffic to your website or business. Facebook is the BEST social media marketing place where business owners are looking forward to getting to their targeted customers.

However, it takes plenty of time and a detailed plan of perfection… but with the right target of customers, your Facebook page can get noticed by all Facebook users that result in plenty of benefits.

The new kind of advertising

You should think of your Facebook business page as a huge billboard right smack dab in the middle of Times Square in New York, except it’s absolutely and completely free(the business page that is)!

With millions of active Facebook users and plenty more signing up for the first time, the opportunities of people you can reach are incredibly high. With this kind of pool to market to, it just emphasizes the importance of why your brand needs to make a Facebook fan page.

A fan page is a great way to build a close knit community for your clients and prospects, which is critical is you’re working towards a trusting relationship between your brand and your fans.

Your page is another funnel to your website, so it is important to be where your audience is! Just purely creating a page is not enough(nice try!), you need to stay active by updating your profile by commenting and changing your status updates regularly.

SEO Boosts… Huh?

That’s right! A Facebook fan page gives a great SEO boost in Google. After all, Facebook is currently ranked the 2nd most popular site on, well Google! The more likes that your page has the greater the chance of it ranking high in the search engines for your specific field/keywords relevant to your business.

It’s time to Promote it!

With so many professional services and resources, it fairly easy to begin to promote your fan page. Many brands start out by using Facebook advertising. Others use apps, like iDesign to help create campaigns and fans only promotions on their custom Facebook landing page to increase their fan base and maximize their ROI.

A Facebook welcome page is the perfect place where you can set expectations for your visitors. By visiting your welcome page, it should be clear to visitors why they should like you and ultimately follow your information.

They should automatically know what the benefit will be of liking your page, because the first question they will subconsciously be asking themselves is: What will I be getting out of this?

We have put together a full blown list that can help you create a custom Facebook page with a striking and inspiring landing page.

• Incorporate lots of colors
• Videos help add a variety to your business page
• Always make it clear what they should expect once they hit the Facebook like button
• It’s beneficial to give special deals and promo special offers just for those who hit the Facebook like
• Never forget your call to action; what is exactly that you’re “calling” them to do?
• It never hurts to add a little of your company’s personality to your business page!
• Add your Twitter stream to your business page! Visitors will love to see you implements your social media resources
• Depending on your industry, be willing to give them tips, recipes exclusive content, etc
• Do you have a blog? Create a button that lets your visitors connect to you! What about other social media outlets? Don’t forget those too!
• Does your company have an app? Let your visitors know where they can find it.
• Promotions! Promotions! Promotions! They work wonders when wanting to gain viral attention! Our iDesign product can help you build a fan gate that ensures success for your brand! Sign up, today!
• Interactive games are a great way to get visitors to become engaged with your brand and have fun while they’re doing so
• Create a sign up or subscribe button that allows you to capture your visitors data to build an email list for future marketing
• Use creative punch lines or tag lines

A welcome page is a great way to encourage to get that Facebook like, and also great for sending out important information about your business or company. Facebook apps, like VionicApps are experts when it comes to fanpaging! Let us show you how it’s done with our user friendly product that helps anyone create their own Facebook campaigns and maximize their ROI. Facebook fan pages are a great way to market your products and services, building a huge reputation around your brand.

This is a great way to attract new visitors, and definitely an important marketing tool.

Many companies have come up with many creative ways to make their page a lot more exciting to look at by incorporating videos, customized tabs, products, special offers, great visual graphics, pictures, contact info, links,  even a news and events column.

Facebook templates

Starting out, you may not really have a clear picture of what a fan page should look like, which is why Facebook fan page templates come in handy at this point.

Many companies also choose to outsource by using services that give them FREE fan page templates, where companies can save some cash and still receive a professionally designed template. Free website templates are there in order to provide proper guidance with fan page design and tips that can help bring in a unique look to your landing page.

Templates help you choose from an attractive and well designed fan page; something visitors will gather around in amazement!

It is important to opt for an exclusive Facebook template instead of the same boring default template many brands don’t even think twice to customize.

Questions to ask yourself:

• Does your design really impress you? Does it impress others?
• Does it have a distinct look and feel to your overall presence?

A fan page template is one of the best marketing moves. it’s important to change with the time, including the look and feel of your Facebook fan page design so people care to actually spend time on it.

A great idea is to draw inspirations from the success stories such as Coco-Cola, Starbucks, Adidas and many others who have used a creative use of awesome designs and punch lines that does a great job of creating a swarm of visitors around your brand waiting to engage and be informed with all that you’re anxiously waiting to offer them.

How do you move your business forward? By creating a strong online presence on a huge social media platform like Facebook. Let our COMPLIMENTARY E-series do all the research for you. All you have to do is subscribe to our  No-Nonsense Facebook Fan Page Marketing Essentials For Small Business 12 part series that helps lay down the foundation you need to build a successful Facebook business page. Don’t miss out!

Some questions to ask?

• What message is your Facebook page conveying?
• Is your message related to your industry?
• How are you best using a fan gate to reach out to your fan base and attract business?
• How can iDesign help your particular industry?

Facebook allows many companies in basically every industry to have the opportunity to increase their online presence to their full potential.

A fan gate is created for a Facebook page in order to entice customers to let customers have the ultimate all access pass to receive exclusive content, feel apart of the community, and receive special offers.

VionicApps product, iDesign, can help:

• the entertainment industry
• the food industry
• the retail and consumer merchandise
• the fashion industry
• small businesses
• technology industry
• etc

All industries can utilize the power of Facebook for business, and build top of the line Facebook pages. So many different brands have been able to share their own success stories and seen from personal experience how a landing page can not only grab the attention of your visitors, but also help you capture the contact info to allow you to follow up and build up an email marketing list.

Brands like McDonalds, Gatorade, Nordstrom, Dell computers, and a variety of small businesses have seen the power of Facebook work right in front of them where they have maximized their return on investment, and decreased their costs of marketing.

Social media is an extremely strong platform to market your products and services. With a well developed Facebook marketing plan, you can create your own immediate call to action for your Facebook page layout.

iDesign wants to help  improve your presence online by providing an easy to use tool, and amazing Facebook application that can help you run promotions without the feeling of being overwhelmed. Our support team is on hand should you ever need help, and we have made it so user friendly, that you’ll find yourself coming back to create more!

Generate revenue and build your fan base with our unique iDesign product. The first step is signing up!

The best way to learn about how to best implement your own strategies, is by learning from the experts. Don’t know who the experts are? Don’t sweat! VionicApps has created a complimentary E-series for business owners looking to take their social media marketing one step further. Our No-Nonsense Facebook Fan Page Marketing Essentials For Small Business email marketing series helps business owners, like you, learn how to build engagement, lead generation, and targeted website traffic.

We want to help you build a new and improved look!

How campaigns play a part in an effective Facebook business page

People  interact with brands online because they want deals. Campaigns give fans a reason to communicate, and help create a more engaging community which results in a more visible Facebook page. Facebook marketing efforts that include creating fans-only types of contests translates into more visits to your business page. Products like iDesign, can help increase your fan base and help create a strong foundation to build upon when strengthening the online presence of your Facebook fan page. Strategies like an effective landing page can make all the difference in the amount of Facebook likes a well put together fan gate can really bring in. Sign up for iDesign to see just how big of a difference.

Simple tips to implement

• Post photos of your services and product offerings and help your fans share with you also
• Post regular interesting updates on your page
• Be active on your Facebook business pages well as others
• Update fans quickly with the latest information
• Instead of talking AT customers, talk WITH them; there’s a huge difference!
• Share more than your company; it’s beneficial to share other industry blogs, links, resources and other information you deem valuable to your fan base

Focus on your strategy

When you create a custom Facebook fan page, it is important to realize how much you need a strategy. A well developed strategy helps keep you focused on the important goals your company has, regarding social media marketing.

It’s important to remember your design needs to reflect your primary objectives. For example, if your company decides that your top goal is to drive more traffic to the company blog, you need to consider ways you can highlight the blog in your Facebook business profile.

The focus is on your fans, and socializing with them in the hopes of bettering your communication, trust, and overall presence on Facebook. Most companies get so consumed with how they can get a higher count of fans, but most never stop to realize that it is sometimes better to have a smaller, highly targeted, qualified, and engaged audience, than to have an immense audience who pays no attention to the brand.

If your brand listens carefully, your fans will be able to tell you what it is exactly that does and does not work about what you are offering them, but an open conversation like that must first begin with the feeling you give customers where they feel that you are genuine and not only listening to your feedback but actively using that feedback to improve your products for their convenience.

We will give you one tip that can greatly improve the impression you give off to the Facebook and world and increase the strength of your online presence: Running a FANS ONLY contest on your Facebook landing page.

Add it to the Welcome Page!

Our Facebook app, iDesign is the perfect tool to use to help create one of a kind, lead generating websites that produce results. Not only do you need a landing page to give a better representation of your brand and write out  the message you are trying to convey, but you need a Facebook landing page to catch and retain all the visitors that come to your page.

Creating campaigns gives you the opportunity:

• build your fan base
• helps generate more leads for your company
• help turn those leads into making money

Are you using your landing page to effectively bringing in your customers?

Facebook contests are a great way to truly connect with your fans on a more personal level! In such a short amount of time, you can create a custom Facebook page and build a strong fan gate that shows the personality of your brand, includes a call to action for your visitors, and helps you capture data about your visitors!

Facebook has hundreds of thousands of fan pages and the competition is not getting any easier. If you’re a small business it is crucial that you are putting your best foot forward in making sure you have the best Facebook fan page in regards to engagement with fans, quality of content, and the best look and feel, and with an effective call to action.

We know it might be a little overwhelming to create an engaging landing page on top of a Facebook business page, but that’s why you don’t have to worry any longer!

Our VionicApps product, iDesign can help you achieve a new kind of social media marketing success. We know to to use fan gates, and we understand how important it is to stand out. Our easy to use tool, will help you achieve a new kind of social media success! Sign up for your own account today to learn more.

How is your fan page acquiring a facebook like?

It is important to understand that from the first day, your Facebook fan page will require an ongoing commitment to brand, monitor, and network with people who find interest in your product if you truly want to bring in more Facebook fans.

Here’s what you can implement into your Facebook marketing:

• Have you ever wondered why charity fan pages are so popular on Facebook and how they gain such an immense amount of popularity? People will always like a charity page because by “Liking” that certain page they feel that they are indirectly helping that particular charity achieve its own altruistic goals. They associate that “Like” as being their step in the right direction for a cause. Start or partner with a cause others feel passionate about and what your fans would most be interested and relate to.
• Another great strategy to implement is to install a Facebook, “Facebook Like Box” on your site. This is an excellent way to allow visitors to like you fan page without even leaving your page.
• Fans experience all of Facebook from what pops up on their news feeds. Which means the more powerful and moving your message is to your fans, the more likely it will increase your posts visibility to those who have liked your page. Lead the conversation by posting and initiating comments with open ended question, like fill in the blank. Doing so will create an atmosphere for discussion between your fans.
• Many business find it hard to expand  and get Facebook likes after a certain point which is why it might be useful to find services that help you buy Facebook fans in order to keep your fan count increasing.
• Share your business page with your friends! It’s the first step in starting to engage!
• Analyze your demographics. This is powerful because once you know this you will be able to focus on the type of content you need to appeal to the age group and gender your brand is trying to target.

Unfortunately, most fans will hardly ever return to a page once they have liked it. This is where you can tackle and take advantage of the power of viral marketing. For more tips on how your small business can learn how to best take advantage of social media marketing, subscribe to our FREE E-series! http://www.vionicapps.com/blog/social-media-marketing-rocket-science/

Your template needs and requires intensive strategy planning, time, a little HTML knowledge to best enhance the functionality of your fan page, an eye and skill for design and looks, creativity, and definitely a lot of originality!

Is your Facebook page missing some creativity?

What does a successful fan page design entail?

• Take a look at your profile picture! Did you know a larger picture can be great for marketing the campaign itself. But beware, this can be a distraction to your visitors, so make sure that you decide where you want the eyes of your visitors to go first.
• Another huge element your template includes putting relevant information about your company in the default info tab. Many users will find the info tab first in order to find out where/how to contact you.
• It is important to add contact information and links wherever you can. The more visibility your brand has the better.
• One of the most critical points absolutely necessary in your efforts to build successful fan page templates needs interaction with fans and providing quality content. Fans want their questions answered and their problems solved. This means that you need to talk to your fans and be there for your page visitors, while also absorbing feedback they provide, and put a huge significance on making conversation flow with consistent and fresh content.

If you aren’t active on your fanpage, you are pretty much defeating the whole purpose of having a Facebook page for your business.

Implementing this advice will allow you to expand your reach and profile’s capabilities.

Learning more about social media and Facebook marketing can greatly impact the success of your efforts. You don’t need to look any further! VionicApps has created a FREE E-series, titled, No-Nonsense Facebook Fan Page Marketing Essentials For Small Business. By subscribing to this complimentary series, you are going to exposed to the in’s and out’s of social media marketing for small businesses and we’re going to give you the TOP TIPS your fan page needs in order to increase fan engagement, lead generation, and increased traffic to your website. Don’t miss out!

We want to give you the best tips to improve your Facebook fan page design that you can implement into your own page and fill you in on how much of a difference a custom Facebook fan page design.

Who's beating your custom fan page design to the finish line?

Customize, Customize, Customize

Customization will always help you stand out, and the same rule applies in regards to your Facebook. Standing out in the Facebook world not only helps build your online presence, but with over 400 million users in Facebook, it is very easy to get trapped beneath the experts.

We want to turn you into experts!

Important features your pages need to have

• Use static FBML(Facebook Markup Language). This application can be added to your page for enhanced customization and advanced functionality.
• A landing page or a welcome page is most often the first page that your visitors will see. With this page, you will have the opportunity to encourage your visitors to “Like” your page. Providing an incentive to your default landing page is an excellent Facebook marketing strategy that can greatly impact the growth of your fan base and increase your amount of Facebook likes.
• Adding a subscriber form to your fan page can be a great tool to help you generate more leads and capture visitor information that can enable you to follow up with potential customers.
• Are you selling products online? Most businesses these days are! Why not create a tab where your customers can purchase right from your business page. In doing this, you will be able to generate more local customers and a more loyal following.

An incredible design with a productive call to action isn’t hard to achieve. Our VionicApps product, iDesign, can help you build an effective fan gate that does just that. Our easy to use application can help improve the engagement of your Facebook presence. We understand how much of an importance a strong online presence is for your business, and iDesign can make things a lot easier for your small business. With iDesign you have the option to build a number of interactive and engaging campaigns, with data capture, and real time data in order to increase the activity that surrounds your brand. Sign up for your iDesign account today!

Of course, winning does not come easy and for any champion it takes dedication, hard work, and really doing your training. Creating a successful template also requires staying focused to the end goal, a stronger online presence on Facebook that generates leads and brings in revenue for your business.

How are you using your Facebook template to market effectively?

Be about it

In order for any successful marketing of your products, your facebook page needs to play the part with a special mind to facebook templates. From content to look, and everything in between the best way to increase your online visibility, focus on branding and sales means you need to keep a balance of look and content, and keep your page optimized for SEO purposes.

Think search engine rankings aren’t important?… WRONG!

Search engines like Google can help users by suggesting Facebook pages when they type in a keyword related to your products and/or services. With Google and Facebook being the most used websites in the world, this is a pretty big deal!

It’s all about appreciation- and a lot of it

It’s always about the fans, the supporters, and the paying customers. Your business needs to be able to take care of them, serve their particular interests, and value them. Your fan may be interested in the beginning, but in order to maintain that interest you worked so had to attain, you have to do a little more!

So now you’re thinking, “Well, how am I supposed to value and appreciate my fans through my Facebook business page?”

• A customized Facebook landing page built with an enticing and rewarding contest for your fans! With VionicApps iDesign Facebook application, you can show appreciation by launching promotional activities on your landing page. A simple survey or type of give away game can keep fans happy and encouraging enough to keep them sticking around, and bringing more than just themselves the next time around!

We understand how overwhelming it can be for small businesses to implement marketing strategies that work, without having to experience failed attempts at creating more engagement and traffic with their Facebook fan pages. You can sigh a breath of relief, because we’ve broken it down for you. We help you understand how social media marketing doesn’t have to be rocket science. We’ve taken care of everything for you, now all that’s left to do is subscribe to our E-series where we guide you through the “No-Nonsense Facebook Fan Page Marketing Essentials For Small Business”  and implement what you read into your own marketing path and watch your online presence grow!

Social media has become a huge deal when it comes to lead generation. There are thousands of businesses that have found that if they want to be upfront and personal with their fans and potential customers, they need to create Facebook pages that are compelling and expose the company message in an efficient and simple way.

So, you’re asking:

Exactly how can my Facebook business page get more Facebook likes?

How can I generate more leads?

What am I not taking advantage of?

Does your Facebook page layout bring in revenue for your business?

It’s all about what you give off!

The saying,”First impressions are everything” not only imply to face to face interactions anymore. We live in a world where the instant impression you give off based of your Facebook fan pages. Take a look at your page, what message are you sending out? Is it clear? Can your visitor figure it out within a first look? Could you add more to it?

Offer something worthwhile. If you want your fans to sign up. you have to offer them something in exchange that convinces them to want more from you.

Your graphics could be what pulls your visitors close enough to pull them in close enough to get them right where you need them. The importance of the graphics you use for your Facebook designs play a huge role in lead generation. We are immediately drawn to what is drawn to our eyes, and just the right thing can help your page deliver the right message and bring in the right audience.

Being proactive with your potential buyers is a top tip to truly achieving success with Facebook. Invest your time following up, because every lead you leave untouched and neglected could be one huge customer you missed out on.

Campaign your way to more leads!

Successful lead generation can be achieved through the use of campaign building. A Facebook fan page template with a custom contest tab gives visitors the chance to not only engage with your brand and build a trustworthy and reputable relationship, but helps you generate leads! With such a huge pool to market to, the sky is the limit. Products like iDesign can make an overwhelming task seem like a piece of cake! Our easy to use tool helps you create a customized fan gate where you can build your own contest, while capturing visitor data that can help your conversion rates increase!

Could your Facebook fan page use more more "Likes"?

How?

Well, campaigns:

• Target a specific audience for your brand
• Market your products/ services on a bigger platform
• Offers a wider pool to market to
• Maintains consistent exposure
• Creates a viral spread of your brand message
• Gains trust with your fan base
• Build sa sense of community

And the list goes on, and on, and on…

When you create a campaign for your brand you are targeting your ideal market and building a customer data base with customers that are interested in your brand. With so much interest in your brand, visitors are more inclined to opt in for future marketing messages which could grow your fan base fairly quickly.

Facebook is huge, that is no surprise to online users. With so many users on Facebook, your chances of reaching more increase significantly. This is why your message is so crucial. A bigger platform means more people to market your products and services to. A Facebook contest can spread virally if done the right way!

An effective Facebook campaign marketing strategy doesn’t end with one contest. In order to maintain consistent exposure, you have to maintain a consistent campaign strategy.

Campaigns work well to spread the message of your brand. When you provide an incentive for your visitors to get to know you a little better, they are likely to share! After all, Facebook is all about sharing!

Creating contests is a great way to build community around your brand. When more people come together for the same thing, they are likely to share their opinions, ideas, feedback, and suggestions! Helping to grow this type of community will help to gain trust for your brand, which can help your online presence in the long run. You want more fans to be able to keep returning back, seeing what’s next in store for them!

VionicApps understands why campaigns are so important for your fan page. That is why we have created products like, iDesign, that is an easy to use and effective tool that can help your business create campaigns that help grow your fan base, exposure on Facebook, and generate sales. You will marvel at how simple and far from complicated this product is. Sign up for an iDesign account today, and see how it can improve your marketing efforts with your Facebook fan page!

Still a little hesitant on the whole social media marketing topic? We have something for you too! Our E-series is designed to help you understand how to improve your social media marketing strategies and help you create a viral frenzy around your Facebook fan page! Subscribe for your emails here! http://www.vionicapps.com/blog/social-media-marketing-rocket-science/

It’s important to create Facebook fan pages with your brand. With a simple notification, visitors can be alerted every time your business sends out an email. People trust their emails, because of the valuable communication that they use emails for, whether with brands they frequent, work related messages, or sharing with family. When someone opts in with their email, it is important you consider the significance of this and only send trustworthy, credible, and reputable information to their inbox or they will opt out just as quickly.

Have you crossed these tips of your lists when you create Facebook fan pages?

Campaigns- Build Facebook fan pages

When you make a Facebook page to strengthen your online presence and build a relationship with customers, you should also think about creating a creative Facebook fan page that welcomes new visitors with a customized fan gate that offers a reward, along with a call to action. The reward is whatever your company chooses to be, whether a freebie, gift, discounts, coupons, or helpful and interesting information. Your call to action will be the “Subscribe for…” Your Facebook fan page is no different from many others in the sense that many brands are trying to get their visitors to sign up for their mailing list! It’s important that you recognize this and research in a variety of compelling ways you can share your message in order to entice visitors to become apart of your email marketing list.

Your message to your visitors should always ask these questions:

1. Have you explained the features of every product/service you are presenting them?
2. Have you made it clear why each feature is even included?
3. Have you explained how your products/services connect with them? Their business? Is it relevant to their everyday life?
4. Have you made it clear what is in it for them?

Be mindful that these questions should be answered in just a few short seconds, because the time span you may have before your visitor becomes distracted with something else is very short. Your Facebook fan page design will be a make it or break with catching their attention for just a little while longer. With just a glance of your fan gate, customers should be able to “get the big picture”.

VionicApps products work to build up your fan base and help you generate leads. If you’re feeling a little inexperienced or overwhelmed with exactly how to run an email marketing campaign, our application can help you get on the right track. Our easy to use software is perfect so small businesses and individuals looking to market their products and services on a bigger platform!

Like what you read? Subscribe to our No-Nonsense Facebook Fan Page Marketing Essentials For Small Business E-series, where you will get first hand guidance on how to take advantage of social media marketing in your efforts to build a thriving business. http://www.vionicapps.com/blog/social-media-marketing-rocket-science/

Email marketing is often a strategy that becomes overlooked, but it can have a huge impact on the success of your business. Email marketing is a proactive approach to engaging and growing your fan base.

How are you using your Facebook page to implement email marketing?

There are an endless of benefits that you can achieve with Facebook for business. Not only is it budget friendly but, it is an effective way in marketing your products, and many marketers rely on email marketing for a majority of their sales.

Patience is a virtue

Building a strong and prosperous relationship with your customers through your business page takes time. In every dream marketers world, it would essentially be a piece of cake to gain the trust of many that would result in the purchase of exactly what they’re trying to sell. However, this is not a dream world. People are bombarded with new products, businesses, and choices every day. You need to set yourself apart, and help your customers understand why you’re exactly what they need.

It’s about consistency

It’s great to start email marketing with your prospects, but it is important to maintain a significant importance on continuously touching base with your clients. Neglecting to give your customers attention and your valuable resources, could result in them taking their business elsewhere.

Start with a foundation; it’s important!

The best way to create a successful email marketing approach is to start with a foundation, like Facebook marketing and then let it gradually unfold. Your entrance strategy should be your focus starting out and significantly important. You want to be able to appropriately greet your prospects and set up the expectations for the relationship you are trying to create with the reader before you just dive right in. Without a story and essentially a foundation, your making your email marketing strategy look like spam.

The more you identify the goals of communications, the easier it will be to start successfully. It is critical that your brand understand and defines the strategy taking place to convert your subscribers to purchasers.

Convinced that email marketing is for you? We couldn’t agree more! iDesign’s Facebook app, is an easy to use application that can help you successfully create a fan gate that helps you capture leads and collect data from your visitors with the generation of a survey, poll, contest, and more! iDesign helps you create an enticing fan gate that can keep your visitors coming back for more! Create your own profile with iDesign today!

Make the best of your small business social media marketing efforts on Facebook by subscribing to our  No-Nonsense Facebook Fan Page Marketing Essentials For Small Business . We break down fan page essentials with one goal in mind: to turn your brand into an online sensation.

Your Facebook fan page can help you build a strong email list.

Email marketing provides many benefits for your Facebook marketing strategies:

• can help drive direct sales to your products
• allows you to target a specific audience
• inexpensive and easy to implement
• can generate immediate action
• contributes to a stronger branding of your business

Email marketing can also prove to be very dangerous, if not done correctly. If you do not receive permission for your business emails, not only do you risk a customer’s goodwill but you could potentially be responsible for your company being blacklisted as spam, which can damage your brand tremendously.

How do I get permission?

The question is then: How can I receive information from my visitors when I create a Facebook page?

Easy! Your brand should focus on offering something of value on your business page in exchange for your visitors to give their information and ultimately agree to receive your email messages. You can do this by building a promotion on your fan page! With a software like iDesign, you have the power to create your own Facebook fan gate that is a strategic and successful way to initiate lead generation, while also building a strong following. A contest is a strong incentive that is a great way to encourage visitors to provide their information in order to send them your valuable and helpful resources.

Great for building a targeted mailing list

Your main goal for your Facebook fan pages is to gather data in order to send email messages to those who are interested in what you have to share. This requires building a target mailing list of prospects, in order to create an entire network of people that are getting your emails who are then passing it around to their friends, colleagues, and so on. This is very effective and building a targeted mailing list is a great way to allow your company to strengthen your brands position as recognized experts in your field.

VionicApps can be your first step in creating an Email Marketing list

VionicApps is a great Facebook app because we understand the importance Facebook has for your brand. We also understand the impact engagement with fans has on your online success. We can help you build leads and capture data with our customized fan gate solutions. Our goal in mind to to create an excitement around your brand that keeps your visitors coming back time and time again!

You will also find our own email marketing series a useful tool to help you learn how to put your best food forward with social media marketing, Facebook designs, and in your successful efforts to create a business page on Facebook. Subscribe today! http://www.vionicapps.com/blog/social-media-marketing-rocket-science/

Done the right way, your fan pages can bring in global revenue.

So, with all this said, we want to give you some important Facebook marketing tips in order for your business to thrive on Facebook.

• Are you frequently updating your page? No one wants to visit a bland Facebook page. Offer them something in order for them to keep coming back.
• Are your users directed to a customized landing page? Make a page dedicated to target your fans! Companies like VionicApps can help you create a successful fan gate that, that is both compelling and engaging to your new visitors. Get creative with this! A unique Facebook fan page design is exactly what a brand needs to stand out. Give your Facebook a little personality.
• Use contests and polls to encourage fans to interact directly with you. Contests created through products like iDesign is a sure way to receive tons of attention from the Facebook world.
• Focus on understanding your audience. Your goal is to give customers 100% satisfaction, and this can include trying a variety of methods and experiments that will suit your brand best.
• Build a relationship with the Facebook world. Be trustworthy and reputable. Your fans will respond well to this type of personal interaction.

It is important to prepare your business Facebook marketing plan, in order to stay ahead of the competition. Social media marketing is a tool that if used the smart way, and the right way can take your business to a limitless potential. We know this may all be a little new, or even a little overwhelming, so VionicApps has created a free 12-part E-series called, “No Nonsense Facebook Fan Page Marketing Essentials For Small Business“. This email newsletter is your perfect go to guide to small business owners that want to implement the most successful tactics that will grow their fan base.

Subscribe today!

Is your Facebook page growing?

Setting up your profile is first before you start to make any modifications to try to encourage visitors. You want to set up your Facebook page with the necessary information about your company!

Great Facebook Marketing tips include implementing strategies that will help you stand out!

Here are a few tips to help you:

• Create a page with creativity in mind! This can be with content, pictures, videos, or using a Facebook app, like iDesign that can help you create the best campaigns to encourage engagement and creativity.
• Upload photos. Fans want to feel apart of your brand so make sure that you’re inviting and sharing visual updates about your company, creating a more personal relationship with your fans.
• Put a significant value on customer service. Be good to your fans and your fans will be good to you.
• It’s hard to catch someones attention; especially when someone is being pulled so many different ways. You need to have a vision that is easy to identify your brand, especially on Facebook. You want people to be able to recognize you, and have certain characteristics that help them separate your brand from others.
• Appeal to people’s interests; whether it be entertainment, current issues, sports, technology, etc. Just make sure to stay relevant to your brand, and incorporate these interests with how it ties together with your industry or products.
• Set your own tone through communication. Your customers should not only be viewed as money machines; they are human beings with emotions and feelings. How do you want them to feel when they visit your page? How do you want them to feel after they leave?

It is important to remember that when you create your own profile, your job is to make sure that you understand your consumers. The better you understand them, the more willing they will be with their time, and the more you will be able to provide with guaranteed satisfaction. Marketing your business on Facebook is an excellent strategy to build a reputable, and trustworthy brand. Your online presence is important on Facebook is regards to a successful future for your brand.

Next to search engines, Facebook pages are the next biggest resource people use to search for information.

How are you ensuring that your Facebook fan page is not getting lost in all that information?

We want your Facebook marketing efforts to be completely worth it. Your business deserves success and we want to make sure that you are implementing the necessary strategies to reach it!

How does your SEO plan for your Facebook fan page compare?

How do you create a Facebook page of importance?

There are a few tips that can really be a great guide:

• Your Facebook fan page needs to get indexed! Huge search engines are now indexing fan pages, and this is why it is important to consider this factor. Google, Bing, Yahoo, and other search engines will index and rank Facebook fan pages based on what they consider the most relevant and important.
• Make a Facebook fan page that always stays engaged with fans. Interacting with your potential customers is a sure way to encourage the build of a relationship and creating a sense of trust between fan and brand. A business page on Facebook is a great way to get personal with your supporters, to make them feel that they are valued and their voice is heard.
• Be aware of SEO. Search engines rank Facebook pages, so it is important to implement SEO strategies in order to get your Facebook page ranked well.
• Stay ahead of the competition. You never want to fall behind, so it important that you are aware of what your competition is bringing to the table and ready to deliver something better.

There are an abundance of benefits when you create a business page on Facebook. It is important to sty current and on top of your research. Educating yourself with resources and guides, like this VionicApps blog can help your business reach the social media marketing objectives you’ve set for it.

How are your enticing your fans to purchase with your business Facebook fan page?

How do I make a page on Facebook that gets people to buy my products?

Well, there’s three ways you can successfully market your products on your Facebook business page:

1. Market your special offer on your products in plain view, like your wall or with the use of landing pages, which we’ll discuss later
2. Focus on certain products on your official Facebook page
3. Use a gallery to show more and a variety of your products

Wall posts can be a great way to easily share and communicate what is going on with your brand. Posting statuses about your special offer deals on your products is a great impression left on your fans. Your status updates will be published throughout your fans News Feed, where they will create the most exposure for your products and reach a significantly high number of people.

Tabs are a great way to publish special and limited offers, where you can present exclusivity only for your fans. This is often displayed in a landing page, where you welcome a new visitor with a sort of “gate” that shows visuals, represent your business, and includes a call to action. If your call to action is enforcing enough this can be a huge factor in the growing numbers of your fan base.

More tips for Facebook Fan pages

The world wants to keep up with the trends. They want what is relevant to what it currently going on around them. In order to reach a greater number of fans, it is a good idea to promote products that applies to that at that particular time. Your fans are more likely to to click on a product suggestion, and purchase if they can relate or find it necessary.

Use images and links. It’s great to talk and rant about the wonders of your product, but text and constant wall posts are not so eye catching. Posting images is a quick way to grab the attention of your fans. Even including links to take them directly to where yo are trying to point them will help your fans a lot more.

Do you have a positive atmosphere surrounding your Facebook fan page?

Since your fans are making this statement, it is absolutely essential that Facebook fan pages respond with just as much enthusiasm and feedback, if not more. s a brand, it is your responsibility that your Facebook page acts as a two way communication channel that your fans are more than comfortable to engage in. If you’re thinking, “How can I bring so much positivity to my brand?”

These tips can help you:

• Reinforce positive feelings about your brand when engaging with a customer. If a customer says something like: “I am so happy with this product, it was just what I needed!”, reinforcing positive feelings would be a response such as, “We’re happy we can make you happy with our products! Our company really appreciates our loyal customers.”
• Facebook pages need to respond in a timely manner. If a customer gives you positive feedback concerning anything about your products, don’t leave it there. Thank them! This helps those positive feelings resonate in their minds and can create an ongoing conversation with your happy customer and your brand, that she may be willing to talk about with others.
• If a customer praises your company on your fan page, but puts a similar company(your competition) to shame and bashes their product, do not encourage this by including in the negative talk about another company. You always want to remember that a positive reputation and brand image is most important, you do not want to put your brand in a bad spot for putting don someone else. The best way to respond to this type of message is to answer back with valued information that can help them without mentioning that company.
• The best way to increase positivity to to provide resources. Whether its tips, photos, videos, links, etc give them something they can really find useful. Doing this creates positive feelings for both you as a brand and is great marketing on Facebook.

Positive reinforcement on your Facebook profile is a great way to encourage interaction with your community of fans. Companies often neglect this or think that fans do not notice this, but that could not be any further from the truth. Successful fan pages create their custom Facebook page in order to better serve their fans, current and future customers.

Social media platforms, like Facebook gives consumers a voice they never really had before. They’re heard, and with a bigger audience. It is impossible to control what every customer and user posts to your business page, but if you ever wonder:

“How can I professionally manage and maintain my business page, including negative feedback from customers, while still striving to maintain a positive brand image for my business?” These tips will help clear up a little confusion, and to take proactive steps to better your Facebook marketing strategies.

Respond the right way

The first step your brand should take, it to adopt a social media response that is also flexible, that you can use as your are generating responses to customer reactions and posts. By implementing as a company the appropriate response to any kind of negative feedback or complaints is a professional way to prepare for if these situations were to happen. It is also important to establish a sort of personal reply, as so they do not feel like they are given some kind of automated answer. You do not want to give them the kind of response that only intensifies their emotions and frustration.

Remember, one customer is not more important than the next. If you company response to one, it is necessary that they do not take the easy way out and avoid certain ones that may deliver volatile answers and create a back and forth conversation that can have serious damage to your image.

It is also necessary to respond in a timely and personal manner. A little courtesy and understanding goes an extremely long way. Another tips is to be sincere and apologetic, it is important that you address the problem and how you will work on finding the solution for them. If their problem can be found by visiting your customer help page, instead of solely telling them that, give them the link and another form of contact should they have any further problems.

Business pages are everywhere, but the most personable and most proficient pages attract the most attention. Since Facebook is a huge communication channel, it is key that your business has learned the most effective strategies to become an expert in this.

Your business page on Facebook needs quality content writing.

Creating engaging wall posts for your business fan page can be a little difficult, especially if you’re not sure where to start. You may find yourself asking these questions:

• When should I posts? How many posts should I create?
• How do I know online users will see them?
• What kind of content generates the most responses?

Tips on wall posts

1. You want to post on your business Facebook fan page when you know people are paying attention to Facebook. Studies show that brands that post during core business hours are missing out on the chance to increase their visibility and get the engagement they are seeking from their fans. The best time to post is early in the morning, after work, and late at night. This is significantly important, because you want to post quality, relevant, and valuable content when people are checking their Facebook profiles! Don’t miss out on the opportunity to catch their attention while they’re online.
2. The best way to get fans to do something, is simply by asking. Whether you’re looking for likes or comments, by simply asking you fans to “Like” something, or to “comment their response”. Fans will respond well and will listen, if done effectively. Keywords like: like, take, submit, check, click, post, comment, tell us, share will have positive feedback.
3. Facebook users aren’t particularly fond of lengthy wall posts. They might read the first sentence or two, but become quickly distracted. You’re more likely to attract attention to your wall post with short and sweet post. As long as it is strong enough to indicate your message, but short enough to keep your readers attention. You want your fans to find your Facebook fan page engaging and exciting.
4. Ask questions. People like to share their opinions, give their feedback, and talk about their experiences. By ending your post with a question, it sparks a need to your fans to engage and respond to it. Questions are a proven engagement strategy that is successful for facebook marketing. Create a business page on Facebook that is always anxious to spark conversation.

Facebook is a fast growing social media platform, with huge communication and marketing potential for your business. As brands use the social network, the greater the emphasis on learning and implementing the strategies that drives the most engagement with their fans.

Are you using Facebook for business? Have you created a Facebook page?

It’s proven

In order to have a great Facebook page, you have to make sure you the business necessary to get ready for it. The social media world is a huge pool, and before you make your dive it is crucial that your online strategy is set in place.

A Facebook page needs to be constantly maintained, including:

•  wall posts
• pictures
• videos
• engaging with fans
• learning more ways you can capture the attention of your visitors!

How is your Facebook page bringing more active users?

How do you make your Facebook profile attract online users?

Your Facebook page for your business should be entirely different from the way you would have your own personal account. Your page is necessary for the interaction and engagement between your fans and for marketing your products/services.

Do not follow the lead of many other companies that strictly shove down their new products down the mouth of their fans, completely losing sight of the socializing aspect they are neglecting. Neglecting your fans and spamming them every chance you get with your new product, is a sure way to turn away your potential sales.

Your Facebook page should always be inviting, and give off an engaging and comfortable atmosphere for your users. Creating a variety of mixed up content, asking questions, and personalizing your page encourages your fans to open up to you. The more trust you build and the better the focus is on the relationship on the more willing your fans will be willing to listen to you.

Are you capturing information?

Sure, you have fans. But what do you know about them? Do you have their email?

Do you have any other contact information besides Facebook?

You should be capturing lead information from your visitors and potential fans is a great marketing strategy that is becoming more and more popular with companies! Many businesses are utilizing landing pages with creative and fresh campaigns that reward your fans for their participation! This is an important tactic to take advantage of!

Solutions like iDesign from VionicApps can be a great resource for this. By creating landing pages that help you collect data form your fans, can greatly increase the popularity of your brand quick!  A company with knowledge of social media marketing and business can help make your facebook page huge.

Is your landing page the driving force for all your likes?

Why a landing page?

Your landing page is a great start for your Facebook fan page. Landing pages are an effective and successful proven strategy that builds your fan base organically, and helps create more excitement around your brand.

An important part of a landing page is the fact that it gives visitors a fresh new look on Facebook. Instead of going directly to the mundane Facebook wall that most visitors are directed to, your visitors will be able to see something unique, creative, and appealing landing page that will encourage them to become your fan on Facebook by essentially “Liking” your page.

Your landing page is like claiming your company. You are indirectly letting your visitors know that this is who you are, and this is who you are about. In a few quick seconds you want your customers to be able to quickly identify who you are and what you have to offer them.

Use campaigns effectively

An important part of landing pages is by creating enticing content that will encourage fans to “Like” your business page. This can be done by creating a variety of contests, polls, surveys, etc to entice people to become more involved with your brand. Many companies find tons of success through using landing pages to host campaigns!

How can iDesign help?

For this, it would be extremely beneficial to consider hiring solutions, like iDesign. You want a company that understands how to interact on social media and the importance of interaction with fans. iDesign is perfect for companies, and with an easy to use system you’ll find yourself read to start your campaigns and interactions in no time.

Being able to create a variety of creative content on your landing page will help your customers better relate to you, and be the difference in succeeding and failure. Landing pages are an easy and effective tool if you are looking to create an identity that customers can identify with for your brand.

Start with a strategy

Be cautious when getting started on the creation of your Facebook pages. It is imperative that you have a clear plan and objective for you to truly benefit from the advantages that social media has to offer small businesses. It is important that you are focused and stay on track. Becoming successful on Facebook takes times and requires a lot of work, and ongoing maintenance and research that your business needs to prepare for.

Make sure that you understand that your landing pages should change and trend just as much as your fans do. No one wants to look at the same thing, give your visitors something new and frequently. Your goal is to have returning visitors, and visitors who look forward to becoming welcomed to your page with an interesting landing page.

Along with creating content that they would want to share with their own friends on Facebook, a landing page is a great way to encourage interaction with your fans. This is a way to capture their attention, in a quick way.

Are your landing pages bringing conversation around your brand?

How to add more to your landing page
An example of this, could be choosing to run polls on your landing page. A fun , creative poll that would entice fans to not only enter but also share that poll is a great way to use word of mouth marketing and market your business.

Holding contests and rewarding with cool prizes is a marketing tactic that is great for encouraging people to get more people to join the contest and “Like” your page. Getting visitors to “Like” your page is imp

It is important to also use landing pages to direct traffic to your website. A button or link to your website will do the trick, as long as they know where your territory is. A Facebook page is important to have for your business, but it should not take the place of your website, as that is where your sales are generated.

A great landing page is different for every business and every field, what works for one may not work for another company. In order to leverage the power of social media networking, the detailed implementation of the strategies and tactics above will truly aid you in your marketing efforts that can change the way your represent your brand online.

With this type of trust engrained in us for Facebook and this huge socializing platform, who wouldn’t utilize the use of Facebook pages in order to gain momentum for their business? Facebook for business is one of the most effective ways businesses are marketing their brand, because it works!

It's time to call out everyone to your Facebook pages!

Get on good terms with Google

The fact that Google now indexes Facebook pages, is great news for your business. Since Google is the worlds largest and most popular search engine, you want to make sure that if someone is looking for something related to your industry, you’re at the top and most importantly their first choice.

Getting your Facebook page ranked on Google is another way to claim territory on the web. The more people that see your business, the more visitors you will have come to your site, and which results in an increased revenue for your company.

Even getting a small percent of traffic to your website from Google can increase your sales to unimaginable amount over a lifetime.

The more Facebook likes, the more attention

Optimize your page template!

• always keep your facebook page updated with fresh content
• keep your content relevant to your field or industry; however mixing up is extremely beneficial but be cautious of steering too off track
• offer visitors helpful, relevant information they’ll continue to want to come back to
• use an appropriate placement of keywords
• increase your fan base by implementing surveys, contests, polls, etc to increase your like count
• take advantage of the features facebook has to business pages

Facebook has been a great resource for small business, in an effort to grow their fan base, build a strong online presence, and increase customer loyalty, sales and customer visits. Now more than ever, many businesses have turned to

Facebook in order for them to take advantage of this new wave of marketing.

Following these tips, and applying these strategies such as a landing page will work wonders for your brand image. Creating facebook pages that are interactive and engaging creates trust and credibility. Your main focus should be connecting with people. It’s important to make Facebook feel like they need YOU!

From the get go, you’ll need to establish a firm foundation and a profile that is truly dedicated to engaging and interacting with your fan base, providing valuable and quality content and doing so on a frequent basis,and a landing page is one step closer in helping your business.

Create a ton of traffic through your facebook landing pages.

What is the main goal landing pages aims to reach for my Facebook page?

First, you want to establish a profile that keeps visitors coming back. You want everyone to constantly return to your page, interested with the question forming in their minds, “what will this company do next?”

Simply put, you need to create a Facebook landing page that is consistently attracting likes. Why not create a Facebook fan page design that is a literal graphic design that shows the visitor exactly what they need to do. You’ll find that many companies have actually implemented arrows and messages that say, “Like us”. It’s a direct call to action that works.

Why not give them a reason to stick around?

To put quite frankly, your profile is not the only one asking for attention. Facebook users are bombarded with new Facebook pages that are offering an assortment of products and services. Why in the world, should they choose you? They need reasons! You need to create an assurance that your business is going to provide them valuable information for their every day life.

• give instant updates
• give early offers
• give the latest news
• give them promotions

You can create contests, sweepstakes, and other type of designs right on your landing page with the help of software like iDesign. iDesign gives you full creative control, and is aimed at increasing your fan base and your platform. With software like iDesing you can create different types of contests, in an easy to set up process, that produces results for your business.

The best Facebook landing pages establish trust and have a unique relationship with their customers. They strategically give visitors the “WOW” factor upon landing on their profile and continue to give them that feeling long after they have liked your page.

Is your Facebook landing page hitting the bulls eye with your visitors?

How does this change the look of a facebook page?

Anyone with an account on Facebook knows that your profile wall is plain, boring, and just a bunch of text. You might have pictures or videos to liven it up but are you really going to post a new video or picture every day? Chances are, you’re not.

Landing pages give your profile creativity, color, and most importantly personality. You are making the first step in ensuring that your new visitors are welcomed with something that excited them and is visually appealing to the eyes. You want to give your profile that “WOW” factor that other companies seem to miss. You have complete creative control of your page, so make sure you give your fans something that they enjoy working at. This is really where your company can shine.

Why are landing pages so popular with Facebook users?

There are a few reasons why any Facebook user appreciates a company’s effective use of a Facebook page:

• draws their attention quickly
• entices them o find out what they are missing out on
• they can keep up to date on new product launches
• any easy way for them to score freebies, prizes, discounts, and take advantage of the promotions their favorite company is offering

What do the best Facebook landing pages possess?

Many may wonder, Is my landing page any good? To be honest, there is no right or wrong way to make a landing page for your company. Every company has different company goals and social media marketing goals. What is important is that you include the features some of the better landing pages online do make sure they have, like:

• color
• graphics
• pictures
• video
• a way for users to engage/interact
• and most importantly, a call to action

Create a Facebook landing page for your business because you want to give your fans something more. First impression are just as important online as they are offline, so make sure you are giving the right one off to your potential customers and/or prospects.

Create a Facebook fan page centered around effective customer communication.

Don’t forget the SOCIAL in Social Media

It’s happened to many businesses. They get caught up in more of the fact of just getting facebook users to their page, that they forget that in order to keep them, they need to create a communication channel that lets customers feel comfortable enough to voice their feedback to your page.

Some may ask, “How do I create a facebook page that highlights our importance of communication with our customers?” Easy. Here are a few ways:

• Ask your fans questions
• Ask your fans for feedback
• Express your company’s concern for effective communication efforts on your Facebook page
• Always ask/be aware of what your customer needs/wants

Just like it is important to have a facebook marketing strategy that is dedicated to the overall success of your brand on Facebook, it should also be apart of your strategy to focus on customer care and effective communication skills.

If a customer feels that they cannot talk to you, they simply won’t. That can be a huge risk for a decrease in sales and potentially damage what your business is working so hard to do.

Give fans a reason to come back

A professional company and a successful business page on Facebook will have a well rounded page, that both has successful marketing tactics and strong and effective communication skills.

Since Facebook is a social utility that bands people together based on their interests, who they work with, go to school, related to, and etc, you want to be sure that you utilize your facebook fan page, to give the impression of a comfortable engaging atmosphere where fans feel free to ask question, give feedback, opinions, and ask for help.

Having good communication skills with your fans, builds trust, a positive reputation, and increases your fan base because you make it clear your company is dedicated to your fans. Your audience on Facebook is your sales, and the better you are to your customers/future customers the more they will be willing to come back.

However, they were wrong and Facebook has more than 250,000,000 users, which is more people than you can reach via any other media outlet at one time. What’s more, Facebook has an online presence like no other website does, which means your business’s association with it can actually benefit you when it comes to SEO.

Facebook has SEO Benefits

What this means is that if someone does a search for your name in a search engine, because of Facebook’s online presence, if you have a Facebook page that part of the results will include that Facebook page. The same thing applies to your Facebook business. Once you have generated a URL on Facebook for your business, when someone does a search for your business name or even the type of business you have your Facebook page will be one of those results. While it is not the same as having your website pop up as a result, many people trust Facebook and will click on a Facebook result before they click on a website result.

Customers are searching for your business

One of the major benefits to using Facebook for business use is the fact that more people are using Facebook to find local businesses. The general search option at the top of the page allow someone to search for business by name or even by type and visit their Facebook page. This offers you the perfect opportunity to provide compelling information about your business to get that person to visit your website and make a purchase. Take advantage of this Facebook strategy and provide a Facebook page that is fun to look at and provides relevant information. Do not just include what they will find on your website talk about your company, what you are excited about and ask your potential customers what they like to see from you too.

Make it interactive and fun

When it comes to providing engaging content for your website visitors page, one of the things you want to do is include surveys that allow your potential customers to communicate with you. People like to feel like they are crucial to your company and by including something like this you are letting them know that you care.

No matter what kind of social business you own, Facebook can benefit you. You have seen for yourself how most leading brands include a follow us on Facebook option. That is because they are doing the very same things mentioned in this article and if the giant companies do it why shouldnt you use facebook for business.

What opportunities have you found with business Facebook?

Important to consider:

One of the first things that you might want to consider:

•  creating a custom Facebook page for your business. Facebook offers a custom HTML option that businesses can use to create an original page that includes such things as coupon codes, non-YouTube style videos (of course you can include YouTube videos as well), unique photo albums and more.

The benefit to this is that everything you do on Facebook is free, including Facebook marketing with the exception of any advertising you choose to participate in. With millions of people accessing Facebook every single day, your business has the ability to reach more people than it would if you advertised during a football game on a major network.

•  choose to include pay per click advertising or direct advertising as part of your Facebook presence, the benefit here is priceless.

Not only can you do mass advertising to reach every single Facebook person online, but if you are a local business that offers local services you can narrow down your advertisement down to the age of the people who see your advertisements. You can select between married or single, single or in a relationship, a highly specific age group, gender and even people who belong to certain groups such as churches or teachers and so on.
This type of target advertising cannot be achieved by any other method of advertising. Even direct mail marketing has a lot of misses because of people who moved or have changed their minds about what they are interested in. Direct mail marketing cost you money for every single mail out. Your pay per click advertising on Facebook only costs you money when someone clicks on your advertisement, making this the perfect way of creating business facebook opportunities.

A business fan page is extremely beneficial for your business, your sales, and can generate more Facebook likes for your Facebook fan page!

Is your business page on Facebook helping your brand climb the ladder of success?

Facebook fan pages are for all businesses

You may think with a company that sells faucet washers, that creating an exciting Facebook page is impossible. This just is not the case! You can create things on your page that do not necessarily have anything to do with washers, as long as you still have relevant content on your custom Facebook page. What this means is that you can include contests to win a gift card to Amazon or a contest to name a new product that your company is offering. Just because you sell a product that is not necessarily exciting does not mean you can not offer a compelling Facebook page that makes people want to visit it again and again.

Implement HTML

One aspect of your business page on Facebook that you want to consider is customizing your page with HTML. If you do not know how to do this, you might want to consider talking to a professional. However, if you have a modicum of skill on the computer, you will find that there are plenty of sources online that will walk you through how to customize your Facebook page. This will allow you to create ads directly on your Facebook page, as well as adding photos and other media without having to use the standard Facebook applications.

There is not a single business on this planet that can not benefit from more Facebook marketing but not every business has the availability of funds to advertise on TV and on the radio. If you want to reach a large group of people, even within a target audience, then creating a business page on facebook is the way to go!

How is your Facebook landing page creating fan engagement?

How does a landing page make a difference?

Many people wonder, “Is a landing page really even that big of a deal? I mean, do people really notice the difference?

The answer is simply, YES!

A landing page really works to bring in the visitors and turn them into fans. For a few short seconds, you have all eyes on your page, and effective Facebook pages will ensure that a visitor is greeted with a default landing page that gives them the overall message about your business in an appealing Facebook fan page design.

A landing page is the easiest way to draw attention to your content, and what you’re really trying to showcase to your fans. You realize the more Facebook likes you receive the more buzz around your brand you’re going to create.

Facebook gives you the power to reach millions of people, and there are many more ways than writing status updates that can create an engaging atmosphere around your Facebook page. It is important to understand how other features can be implemented into your Facebook strategies in order to create a well-rounded and successful fan page that everyone is talking about!

More engagement means higher Edgerank

Also, remember that the greater the amount of interactions the more likely you are to boost your edgerank on Facebook with your updates.  You want to be categorized in that “Top News” part, and it’s crucial that you take advantage of every way possible in order for you to create and keep discussions going.

How a landing page helps your brand

• Visitor knows about your company first hand

•  Score points with those who have a particular interest in your brand

•  Cut the cost of advertising by increasing conversion rates

•  Helps your business generate more leads

•  Gives visitors a better brand experience

•  Professional and fun

A landing page in a way, speaks for your brand, in an easier way. A landing page is a fun and creative way your business can relate to your audience. Whether you decide to incorporate videos, links, pictures, or campaigns. It’s all about ensuring that your audience knows you!

VionicApps is an expert in this. It can be overwhelming to begin, but with our help we can turn your business around and help your business grow a stronger online spresence, which is essential in this competitive corporate world.

The fan page can be used for many purposes:

• both for business
• to provide for your business
•  and as a SEO marketing tool, as well.

Is your business page on Facebook helping your marketing strategy?

Free Advertisement

When somebody comes to your Facebook fan page and decides to become a fan, this means that they’ll receive regular updates about your business on their own Facebook page, allowing you to continually advertise to someone who specifically sought you out, without having to pay a dime.

SEO Benefits

The benefit of SEO and a business Facebook fan page is the attraction that Facebook marketing has with Google. Much of the search results, you get from Google are based specifically on the businesses ability to generate back links on reputable websites on a regular basis. When you create a Facebook fan page and consistently update it with blogs and articles that back link to your website, and include your website link to your info section, then you’re going to increase your ranking in Google when someone searches for your business name or type.

Tips for a stronger fan page with your audience

Now, it’s vital to create a URL specific to your fan page otherwise it won’t get any results in Google. A great benefit to your business creating a Facebook fan page is the fact that this is the way for you to personalize your experience with your customers. Most people like to be able to communicate how they feel about a company they use and by allowing comments to be placed on your fan page you are giving your customers and potential customers with access. It is noteworthy that you respond to people’s posts to make this aspect of your fan page work out for you in abeneficial manner, but it’s well worth the time to respond to comments and questions because your customers and potential customers will directly associate that with how much care. Print recognition is important for any business, no matter what kind of services or products you sell.

A Facebook presence can make a significant difference in how people perceive your business and your brand. It is fairly simple to get your business started on Facebook and it is absolutely free to start a business page on Facebook.

Is your business page on Facebook giving fans news relevant to their life?

Keep them informed

Keeping your customers and fans informed with what is going on with your company is a great communication tool that encourages interactment with those involved in your business. Facebook has the power to reach a large amount of people, especially those who are interested in what your business has to offer them.

Consumers are always trying to keep up with the news, and to be honest, a majority of their news stories are right on their new feed. They never have to quickly turn to a new station or hurry to turn on the radio, if anyone ever wants to know what is going on in the world, all they have to do is simply log into their facebook!

Incorporate the news with your posts

If so many consumers are relying on Facebook as their news source, would it not be a great idea to incorporate relevant news topics with posts? If so many people react so quickly to what is going on with the news, your facebook fan page should be where they are going!

Why your business page needs to be in the Top News

Facebook has its own section on faceook, better known as top news. This is a part on facebook that determines whether a post update should be categorized in this section is based on three factors:

1. Likes
2. Comments
3. Shares/Interactment

If you’re successfully marketing on Facebook, you’re going to make sure that you are implementing effective strategies that will increase the likelihood of your post getting to the top of the food chain when it comes to status updates.

Create a business page on Facebook that can deliver the news that can in turn create ongoing discussions about what is going on. Asking people what they think, their opinions, thoughts, and  maybe even experiences can ensure that a conversation will generate a successful amount of traffic.

Some businesses may have difficulty with this, but this is where your team can all sit and get creative in order to make your products.services relate to current events and issues.

When a company is first starting out using facebook for business, you may find yourself asking these same questions. The answer is not hard, and you don’t need to rattle your brain for the solution. This article will provide you with the on advice that truly changes the look and feel of fan pages: a facebook landing page.

How is your Facebook landing page connecting you to the Facebook world?

Landing pages are the one solution can  create a dramatic difference in the way visitors view your brand!

Why?

• Eye catching
• Visually stimulating
• Enticing, creates a sense of mystery
• Incentive, if you’re offering a prize with a campaign

On facebook, most visitors are first greeted with your wall. Let’s be honest, how visualy appealing is a news feed?

Unless there is a picture or a video, chances are you’re not going to be drawn to any brands particular facebook page. But what if before you got to their wall, you arrived to a page that acted as a portal to gain access to their valuable information related to their products or services? A landing page is a great way to increase your facebook likes because you are using a page as call to action.

Landing pages have proven successful for many businesses both big and small, and has been the most effective and used facebook marketing strategy yet! With a landing page, you are giving your company personality, you’re making it fun for the visitor, and you’re creating a professionalimage for your brand while not being intimidating.

This is a way of sprucing up your facebook fan page design, which is extremely crucial for your facebook success. There are thousands of facebook fan pages that are already utilizing facebook for business, and many more signing up as we speak! It is important to not let your business get lost in the shuffle, and stay ahead of the game.

Sure, a landing page is great… but how can we take it a step further?

CREATE A CONTEST! A contest is such an effective and motivating solution to attract fans and facebook likes. Everyone wants to be a winner, and most are always looking out to cash in on prizes. Why not reward your fans? Contests, campaigns, sweepstakes, surveys, etc, all create a fun atmosphere around your brand and encourage participation and increase popularity!

Vionicapps is a solution for those businesses who want to take the extra step and stay ahead of the competition. With specialized help in an industry that may be overwhelming at times, lean towards a solution that is proven to work and help you succeed in the world of Facebook marketing.

Is your Facebook page strategized for effective marketing?

When should I post?

• Make your Facebook page wall posts during the “non-busy” hours, which is between 8pm and 7am. These are the hours that people are not consumed with work or other busy activities and have the time to commit to looking and engaging with their favorite brands on different social media brands
• Research shows the best time to post is on Wednesdays and Sundays, where users are more likely to engage
• Most business think that the more posts that you create, the more chances people are of seeing your post and thus commenting on it, right? This is wrong! An overdose of posts can overwhelm and annoy your fans. 1-4 posts a week is a fair enough average to make sure you are seen, yet not neglecting your page

What kind of posts get people talking?

• Ask questions! Asking questions on your wall is a sure way to create some dialogue with your users. People love to talk about themselves and provide some insight and their opinions to those who want to hear it. So, make sure you ask questions and ask for your fans to respond and comment!
•  ”Fill in the Blank” posts! This marketing strategy is the most underutilized of all wall posts! This is a different, yet effective way to create dialogue and engagement with your fans.

What should I post?

• Create a Facebook page that gives people valuable information about your business; Beware though as it is easy to get caught up in the momentum of talking about the benefits about your business which can in turn push your customers away!
• Keep your posts short & sweet. Long wall posts can seem intimidating to users, and they could miss out on beneficial information you are providing them. An effective and valuable wall post can be achieved in 80 characters or less. Long enough to get the point across, and short enough to read within a minute!

Many businesses wonder how to create a Facebook page that is inviting and creates an engaging atmosphere for visitors to come again and again. Following these useful tips for wall posts, can help you get ahead of the competition! You can make a Facebook page that succeeds by implementing these useful tips and applying what you learn to your own Facebook marketing strategies.

Are you making a Facebook page headed for steady growth?

It’s all about online marketing….

Facebook has become a great asset in helping businesses succeed and get ahead on their social media ventures. Because Facebook is at the top of the bar when it comes to social media marketing, many companies has thought that there is no better marketing strategy than to incorporate webmaster tools to help them stay on top of the competition.

Make your Facebook page stand out!

It sounds easy, but definitely be prepared to put in some well worth effort!

1. Valuable Content

It’s important to post regularly! No one can listen, if you never have anything to say! Give your fans valuable content that they can relate to and always stay relevant you your products/services without seeming like you’re selling too much. It also important that you post what is interesting to your audience, you want them to come to you in hopes of learning something new!2

2. Engage, communicate, and engage some more

The stronger the relationship you build with your customers, the more credibility your company receives. You want your fans to participate and interact not only with you, but with customers who also have the same interest in your products. Get some creative juices going, and have some fun with this!

3. Pay attention to your analytics

You always want to be able to measure and track your social media accounts. This is great for documentation and to help you with your current and future marketing strategies. Sure, it can be tedious work and sometimes overwhelming starting off, but you are truly doing a beneficial thing for your business. This will make it easier to test different approaches and measure and track their outcomes.

Take advantage of the tools and features that Facebook provides business, like yours.

The best way to get ahead in the Facebook world, it to understand the Facebook world. researching, observing, and taking note of what other businesses do, what Facebook allows and limits, and third party applications that may or may not be worth a try is crucial for your social media success and in the success in how to make a Facebook page.

Is your Facebook fan page geared towards succeeding?

What’s important?

• Having a clear set of goals

Whether it’s to improve the customer service of your business, improve sales, or create new relationships with future business partners make sure that you are ready for it. There are plenty of ways you can utilize your Facebook fan page, and Facebook does not limit a business on a certain number of ways, so the more clear on the path you want to take with social media the easier it is going to be to implement your strategies.

• Keeping a consistent pattern throughout all social media channels

There is one thing that stands out to me when I think of a reason why a business fails when they create a Facebook fan page: Having a separate social media strategies for the social media platform your company is currently in use of. Yes, it true. You do need a social media strategy around all of your marketing campaigns, but they should be viewed as a separate channel; not different.

Why?

Most large corporations are guilty of this. Sure, great stuff created by different teams is wonderful and the talent should be admired, but that just doesn’t flow and lacks a sense of consistency. A single tool used to create marketing promotions once and distribute them across online channels, and automating certain activities would make like for you and your staff easier! You want customers and visitors want to feel like they are on familiar land when they come to your Facebook page. if you create a Facebook fan page that looks unfamiliar, customers could be intimidated by that.

How do I create a Facebook page?

The best way to create a Facebook page is to understand all of the features Facebook offers. From wall posts, to commenting, to sharing features, the more you learn and understand how Facebook helps business succeed online, the more effective and popular your Facebook page will be with your audience.

Develop a strategy that is comfortable with your marketing team, and then execute it. Steering too far off track can become overwhelming and can do damage to your brand.

Create a Facebook fan page with your unique style and personality that best compliments your business!

Is your business page on Facebook strengthening your connections?

A strong online presence on Facebook is important because:

• Millions of users have an account, the more you reach the better potential for your business
• It’s a simple and effective social media platform that can prove to have a great outcome
• A stronger presence gives you a stronger and more credible reputation
• Your custom Facebook page can make a huge difference in the way potential customers perceive your business

Put Your Business Out There!

It’s important to be where your audience is. Whether you are marketing your products and services to kids, teens, young adults or the older generation, you should be extremely aware that this audience is somewhere on Facebook, friending, commenting and liking something.

Many business are up and running in the Facebook world, and it’s important to keep your small business up to speed. With such a huge social media, Facebook marketing has become the new wave of advertising your business, and you need to learn how to best use this to effectively make your business page a frenzy in the online world.

In this day and age, having a strong online presence can put you in front of the faces of potential prospects and customers. Some companies fail at actually taking advantage of the marketing aspect that exists in the Facebook world. While you are neglecting this important issue for your page, another company is excelling and getting a step ahead of you in the game. As competitive as this industry is, it is extremely crucial that you build your business page on Facebook with the intentions of a marketing strategy.

Think of it like this ….

Your business page is a huge billboard in Time Square. In a vicinity where, you know millions of eyes will walk by, you want to make sure you make your billboard the most appealing, eye-catching, and are ready to compete with the many other billboards trying to catch the eyes of your audience. Your business page on Facebook is your one stop, to give your potential clients and customers an overview of your business and why they need YOU!

Are you piecing the right steps to guide you to fan page success?

Don’t send new visitors to your wall when starting out with facebook for business

If a fan page is well maintained, its wall is full of mostly text and threaded comments when you’ve become familiar with using facebook for business. It can be intimidating for a new visitor to see. They may feel the need to have to catch up in order to be in on the conversations taking place. Believe it or not, this may be a show stopper that keeps them from Liking your page.

If a fan page is not well maintained and there is hardly any activity or the activity is sparse, then it’s not really the best way to make a good impression on new visitors.

So no matter what state your page is when you make your facebook page in in terms of user engagement, it is always a good idea to have a reveal page, also known as a landing page or facebook template design, as the first thing they see when they land on your page.

Don’t be selfish with wall messages

Once you have traffic to your page and you are having conversations with your fans, it is important to have a plan in place to keep the momentum going. It is very easy to go from talking with your fans to talking AT your fans.

No one likes to be talked at. But everyone wants to be talked to and feel involved and know that their opinions count. Think of it like you are visiting a good friend at a coffee shop for some good conversation. In the same way, you would want your fans to feel welcomed and at home.

If you go with that mentality, then you wouldn’t dream of talking business all of the time. You would think of having light conversations about the the weather, current events, the goings ons of the past weekend, etc.

Next time you update your fan page, ask yourself how do i create a facebook page that gives customers a sense of comfort that their feedback is welcome? Try to include something that is outside of business talk. Find out more about your circle of fans, much like you would find out more about your close friends.

Don’t post too rarely

We all fall prey to allowing our fan page posts to fall by the wayside, even with the best of intentions. Our lives get busy, other priorities take precedence, and before you know it, two weeks have gone by since your last wall update.

It’s worse if you do this chronically. You fan page begins to look like a scene from the OK Coral with tumbleweeds blowing across the town’s main street.

Just like in all disciplines, they require attention and a certain amount of planning. Perhaps you should sit down on a weekend and write your week’s posts. By doing this, you don’t have to force your mind to be creative every day. You would simply, make your wall update then maintain any threads that have comments.

Don’t neglect comments/wall posts left by your fans

Fans that take the time to comment are fans that are attentive to your message. Reward their loyalty by commenting on their comments. This keeps the momentum going, allowing others to also chime in.

Before you know it, you could have flurries of activities on your page, encouraging non-fans to join in on the action. People like crowds. So, create a facebook page! It’s all within your power.

Don’t get left behind

Technology is an every moving target. If you are an opportunist, this is good news. If you feel threatened by it, it can be intimidating. Let’s view it with the perspective that the glass is half full.

You’ve probably noticed some changes with facebook in the last 18 months. Some fan pages are now displaying full landing pages. And on these landing pages are anything you can think of…

• contests
• polls
• surveys
• email opt-ins
• e-commerce
• social buttons
• etc.

And if you aren’t currently display landing pages, you are probably wondering how to create a facebook page like this how you would begin understanding its concept.

Facebook has made available a developer area where organizations and individuals can program special pages like these to display on the facebook website, webmaster tools that you should take advantage of. Through the Facebook Developer API, one can utilize the very powerful iframe technology.

VionicApps is one such company that builds landing pages for facebook fan pages. If you are interested in learning more, check us out.

How is your Facebook landing page getting people talking?

Your landing page is hugely important for your business because:

• it is an instant portal for constant engagement
• your customers can receive instant updates
• one of the most customizable elements of Facebook
• gives you the power to turn fans into customers by getting facebook likes

Builds a Prominent call to Action

A landing page can create a call to action to what exactly you want your customers to do and what you’re offering them!Once they like your business page they are granted the ultimate access to everything your business is about. News, Information, and updates are all rewards for them making that “call to action” to like your business page.

Don’t be afraid to jump outside of the box with a Facebook fan page design

Get creative, is not a term to be used loosely! Do your research and look at what has worked for other companies, study their use of colors, images, diction, and etc. Make your landing page your own. Looks are everything! People will come to what they are attracted to! Make your pop.. and always remember to include that call to action by making sure they don’t lose sight of the “Like” button that sits atop of the Facebook landing page.

Create engagement and interaction with potential customers

In more ways than one! Create a Facebook landing page to create

• contests
• sweepstakes
• giveaways
• freebies
• discounts and so much more !

Your landing page acts as a way in which your fans can understand your business, develop their impression, and most importantly.. Engage!

After all, it is called a social networking tool. Your job is to make sure that your business page make your customers feel comfortable to engage and interact with your online presence.

Give your potential customers a sense of how to perceive your business. A professional, effective, captivating landing page is an excellent way for them to take a double look and make yours one of the best Facebook landing pages.

Remember that a landing page should be in other words, a Welcome from your company to you fans. Start your own Facebook landing page today!

As a business owner, I bet you would prefer an eye-catching one over an eye-bleeder. Am I right?

The art of creating a catchy Facebook fan page design can be systematized to a handful of fundamental principles or Golden Rules intended for when you use facebook for business, if you will.

By having these elements on your Facebook landing page, you will be far ahead of other fan pages.

Are you crossing off the 5 points on your Facebook template checklist?

Golden Rule #1: Design matches your brand and/or your message

You don’t have to be an expert graphics or web designer to know whether your template matches or clashes. You can tell immediately upon first impression. That is because colors and shapes are as much a communication channel as words. We all know that a single picture is worth a thousand words.

With just one image, you can convey a whole story. This is power that you will want to harness and use to help achieve your facebook marketing goals.

Golden Rule #2: More images than text

In going along with Rule #1, you should have a healthy mixture of images and text. A good rule of thumb is to keep the ratio to 75% images and 25% words. This keeps the attention of your viewer and quickly gives them the sense of what you are communicating.

The text should be quick and to the point. Avoid being too verbose. You can even break the rules of grammar here, as you won’t win a prize for excellent English. But, you will win a prize for excellent communication that results in the visitor taking the desired action from your template’s message.

Golden Rule #3: Always have a Call To Action

Your facebook template must absolutely, without reservation, and in no uncertain words convey the action you want the visitor to take. Without a call to action, your message would merely look like a poster you put up for pete’s sake.

A call-to-action can be to “like” your facebook landing page, a form to capture the visitor’s name and email address, a message to tell the visitor to click on a specified link, etc.

Not only do you control the message. You also control the visitor path. Make sure it is the path you want them to take.

Golden Rule #4: Create engagement: like-ability or share-ability

Engagement is a social marketing buzz word. We often hear that we need to be engaging on our fan pages. But what does that really entail?

Engaging is another way of saying someone is expressing a level of interest to the point of interacting with what is going on on the fan page. And this is what you would want — activity on your page. This activity spurs on more activity, which has the potential to spread and go “viral”.

Creating environments where your fans can participate in discussions is different from industry to industry. Some industries are more social than others and require more dialogue. Other industries can get away with lesser dialogue.

Here are three ways in which you can generate continual interest in your fan page.

• Hold contests or promotions
• Ask questions (survey or poll)
• Honor a fan

Golden Rule #5: Let this be the page first time visitors see

This is an often-missed feature that is essential to launching a facebook template.

Allow me to first say that having a facebook template is a feature that can easily set you apart from other fan pages out there. The social media crowd is a very visual group. A landing page template caters to that need quite well.

Once you have a landing page for your fan page, you simply need to make it the default page. This then is the first thing non-fans see when they visit your page. Once they click on the “Like” button and every time they visit your page after that, they are taken directly to your wall.

If you hold a contest or some other promotion on your landing page, you can set this as your default page. That way, new fans will see this promo right away. This can drum up new fans, if the spread the word to their friends.

Millions of users have an active account and even more log in into this social networking frenzy multiple times throughout the day where they are sharing new information with each other in new ways every day.

With so many users, using Facebook for business is one of the most effective ways to give your brand a strong voice and presence in the online world.

What is your fan page doing for your brand?

You have the power to create:

• Unique content
• Status posts
• Incorporate Facebook designs
• Upload pictures, video, and audio

all while increasing the interactive and engagement with those who have interests in your products and/or services!

Connect with those who have interests in your particular services

Building a fan base with those who have special interests in your products and/or services is an important way to stay connected to the loyal supporters of your brand.

Creating a positive engagement with those supporters can bring an even more positive reputation, and increase word of mouth marketing between your fans and those they interact with which can be a great add to your marketing strategy other than your website.

Drive people to your website, make more sales

A mini version of your website can be created with a Facebook fan page design and a great strategy for facebook marketing. In a short amount of time you can make a Facebook fan page with the refection and personality of your company website where your fans can understand your company and become intrigued enough to actually lead to your company website, where they can direct access to your products and/or services that your business offers, which can also lead into more revenue for your business.

Throughout this process, creativity is key! It is important that you set yourself apart from the majority! there are plenty of business accounts all competing for the sale, you don’t want your business page to get lost in the shuffle of the masses.

Before you start to make a facebook fan page:

- have a clear objective, What is it you want to accomplish on social media?

- discuss how you will market your products, What content will we use? How will we say it?

- and maintain a regular schedule for social media, How often should I post? When should we post? Who should post?

Remember, NOT TO POST TOO OFTEN OR TOO LITTLE!

Use a Facebook fan page to strengthen your online identity. Connect, share, and socialize!

Did you know…?

• The average user is connected to 60 pages, groups, and events on the social media site
• People spend over 500 billion minutes per month on the site
• 50% of active users log onto Facebook on any given day

With all of these unbelievable statistics, you are now wondering, … Why am I not taking advantage of these opportunities?

How are you taking advantage of your social network?

Facebook for business is your source of offering valuable information to people about your products and/or services. You become their leading sourceof info before they even reach your website. With so many people constantly online, if someone is looking for you, most likely they’re going to first try finding you on Facebook! … Make sure you’re there!

Facebook is the future of the internet, and for your company the future of your advertising. Whether you are a start up business, or a multi billion dollar company, Facebook can provide great benefits to BOTH.

Stretch the arms of your business out with Facebook

With a business page on Facebook you have the opportunities to have instant connection and build a community of loyal fans and followers. The stronger your fan base, the stronger your online presence. Since Facebook is such a huge frenzy, once you become a part of it you are thrown into a much wider customer pool where you have greater chances of generating leads, that can eventually lead into generating revenue.

The benefits to Facebook are endless

So you’re still not convinced, huh? Well take a look at something they’ll cause you to think twice!

Facebook marketing …..

1. can help monitor what others are saying about your brand with comments, wall posts etc
2. is FREE Advertising! You can lower your adverting budget substantially.
3. indexes your fan page, which is instantly ranked by search engines. The more popular, the higher you are ranked!
4. is accessible to anyone and everyone whether you have or do not have your own Facebook account, which means more eyes on your page!
5. can provide an easy way to lead traffic to your website, leading traffic to your sales!
6. can take your business global! You are not limited to your street, city, zip code, state, or even country!

A custom Facebook page is your one way ticket to the best of online marketing. Have an objective, a plan, and the commitment that will take you to your end goal. The avalanche effect of the “Like” button can send your business page all over the web, the important part is to makret and build a fan page with enough valuable content and enticement that will make someone want to hit that “Like” button.

In a short amount of time you can experience how easy it is to interact with your customers…Good luck!